BUSINESS PLAN

Business plan

Executive Summary

The purpose of this paper is to explore the potential of animal day care in the UK competitive environment. The paper will examine different aspects of animal day care from its mission, vision to the execution of strategy. the paper also discusses the growing demand of animal day care because of growing numbers of pert in the UK. The report also analyzes the market trend and detailed market analysis of UK animal day care industry. There are a number of techniques that can be used to be generate ideas; however, I used the technique of brain storming for this cause. Brainstorming is one of the most widely used methods for generating ideas on an individual level. This is a high profit market because these people are willing to pay a sizeable amount of money for handling their pet. That is the main reason Doggie Care has chosen UK as their target market. The report also includes the comprehensive marketing plan including 4ps. In the end, the report analyzes the competitive analysis to stay ahead of the curve.

Table of contents

1. EXECUTIVE SUMMARY2

BUSINESS PLAN5

2. COMPANY MISSION5

2.1 Start-up Summary5

2.2 Starting budget5

2.3 Initial expenses break up7

3. DESCRIPTION OF THE SERVICE7

3.1 Benefits of the service8

4. MARKET ANALYSIS8

4.1.1. Socio-cultural analysis8

4.1.2. Economic and trade analysis8

4.1.3. Political, regulatory, and legal analysis9

4.1.5. Target market and competitive analysis9

4.1.6 Basic cost of owning a dog in UK10

4.1.7 Average spending on pets in UK12

5. SERVICE BUSINESS ANALYSIS12

5.1 Business analysis12

5.2 Market structure12

5.3 The Needs of the market13

5.4 Market Trends13

5. MARKETING PLAN14

5.1. Market entry14

5.2. Organizational structure15

5.3 Product15

5.4 Price15

5.5 Promotion16

5.5.1. Customers cards:17

5.5.2. Discount for our regular customers:17

5.5.3. Partnership with related and local business:18

5.5.4. E-marketing18

E-mail marketing19

Viral marketing19

Social network marketing19

Blog20

Banner advertising20

Media advertising20

5.6. Place or Location21

6. COMPETITIVE ANALYSIS21

6.1 Current major competitors21

6.1.1 Urban Fauna in Northwest22

6.1.2 Lucky Dog Day Care22

6.1.3 My pet Shop22

6.1. 4 Royvon Dog boarding and training22

REFERENCES23

APPENDIX27

Business Plan

2. Company Mission

Our mission is to provide a safe and entertaining environment for your dog to play and socialize with other friendly dogs. Dogs are social animals. They need to interact with other dogs and people on a regular basis. It is especially important for young puppies to learn how to play and interact with other dogs correctly. At our facility, dogs have that opportunity to play and socialize with other friendly dogs in a supervised environment.

2.1 Start-up Summary

I would make sure that the starting costs for my new animal day care centre remains at a minimal level. The start-up costs for my day care centre would be simple & cost effective. One of the main expenses at the start-up would be the deposits for obtaining a place for rent and utilities (Brett 2001, pp. 452). I would spend a comparatively large amount of money on the advertising of my business, and would use a number of different techniques for promoting my business, to create awareness among customers regarding my business. Then there would inventory for my business, which would be a major cost. The inventory for my business would consist of shampoo for animals, grooming ...