BUSINESS PLAN

Business Plan

Business Plan

“For an enterprise-wide plan, all departments…should contribute to the planning process and the final documentation” (Stutley, 2007:17)

Before start discussing and evaluating this claim made by Stutley, it is relevant to know what meant by business plan and the business planning process.

Developing a business plan

A business plan describes how the company will start, and what sorts of strategies are useful to adopt. This is the point where most entrepreneurs fail; they have rarely done one before and are not technically prepared for their development. In addition to providing guidance for developing the future business, the business plan is necessary to determine the resources required. It is essential for the development of the next steps.

Implementation of the business plan

This covers the period from the decision to invest up to the initial stage of implementation of the project, including commercial production. Implement a business plan - to perform all work tasks within the firm and outside it necessary to translate a business project from the stage of the business plan into a real production stage. Execution of certain works relating to various stages of business planning has a parallel in nature. (Donald E. Kieso, Jerry J. Weygandt, Terry D. 2002, P.112-116)

Evaluation of the Statement

From above perspectives, it is easy to differentiate between Business plan and business planning process. We can see that for a business to start a business plan is particularly necessary and to implement that particular plan a business planning process come into action. (Abel, 1999; Allen, 2000) As all departments are internally connected to each other and a contribution from every department is extremely necessary to achieve success.

Strategic positioning

The position answers the question: What businesses want to be. One of the first steps in the strategic analysis is to determine where businesses are (Allen, 2000). Businesses that do are the product of a series of decisions taken or not taken in the past and of the typical evolution of the industry and markets.

Strategic Thinking

This is a skill that can be developed, but not all, for some reason or another, they can achieve. The organization must achieve a combination of the multiple skills of those who compose it. To make the strategic development requires inputs that can be collected throughout the organization. It is essential that these decisions are aligned with the strategic direction.

Chuan Cheng Culture Collection Co., Ltd.

Introduction

To start a business, a business plan is developed that is made by the Entrepreneur or by the management and it specifies what tasks are to be, made and it describes the mission of the organization. To achieve that mission and vision statement how the organization should perform and make people under them to work on it.

Objectives

Chuan Cheng Culture Collection management recognizes that the company must establish concrete goals that assist management in determining whether or not the company is achieving corporate objectives. To ensure implementation of the company's goals, management has established the following corporate objectives:

Establishing marketing and sales initiatives to expand the company's clothing line and capture 10% ...