BUSINESS PLAN

Business Plan - New Energy Drink



Business Plan - New Energy Drink

Introduction

The Sunstar Beverages is a new firm going to start its operation in Manchester, England. It will start with an energy drink with the name “Power Trip”. Sunstar will be a partnership firm. The names of partners are given below. The firm is going to start its operations in a limited geographical level. The company's growth policy is to fulfil the customers need with quality product to grow.

Co-Owners

Alistair Wilshire

Thomas Thorpe

Wayne Bridge

Michelle Johnson

Description of Business

This business provides unique energy drink with mix fruits flavour without any harmful chemical. We provide healthy mix fruit energy drink with high quality and affordable price.

Financing

Initial financing is £5000. This finance will cover office expense, marketing expense, plant and office rent.

Mission

“Our mission is to serve people by providing quality energy drink”

Slogan

“Feel the Power”

Vision

Our vision is to capture Manchester market by providing quality energy drink at low price in order to keep people healthy and fit.

Objectives

Maintain positive, strong growth each year not withstanding seasonal sales patterns.

Achieve a comprehensive output in market penetration.

Decrease customer dissatisfaction simultaneously.

A double to triple digit growth for the first five years

Increase the profit margin by adequate percentage each quarter through efficiency and economy of scale.

Maintain a significant research and development and advertisement budget to enhance future product developments.

Keys to Success

The keys to success are designing and producing such type of products that meet market demand. In addition, our Company must ensure total customer satisfaction. If these keys to success are achieved, it will become a profitable, sustainable company specifically which will produce long lasting results as well.

Company Highlights

The firm is going to start the operation to fulfil the need of the market segment that still has not been fulfilling properly. The market segment which is known as the energy drink is our focus. The people today have too much busy life. Their tight work routine absorbs all the energy from their body and soul. In this situation they need something that fulfil their energy need and make them fresh instantly.

There are some products already exist in the market to take advantage of that segment of market. But the fact is that the competition is not so stiff in this segment. Another fact is that the products which already exist in the market have a high rate. (Gapenski , 2006, pp. 130-139)

The fundamentals of our business will be to “fulfil the need of the people to remain energetic with our world class product at an affordable price”. We take our customer as our first priority while taking any decision.

Our target market of our mix fruit Energy drinks are mainly targeted towards those who need some sort of energy boost. Now everyone is facing the super-charged, over-worked lifestyle, but young persons are particularly vulnerable to constant exhaustion and inadequate energy. We will specially make our marketing efforts around Teenagers, Adults, and also Late 50's. (Brigham, 2005, pp. 140)

The owners are the firm is the partners in the firm who don't have any intention ...