BUSINESS PLAN

Business Plan Clothing Industry of USA



Business Plan Clothing Industry of USA

Introduction

With every business decision, especially those that lead to entry into the global economy must take into account the global implications of this enterprise. Regardless of what the proposed product, it is advisable to follow some basic principles of business such as strategic planning, organization, direction and control. It is also necessary to know which factors will contribute to sales growth, profits, politics and economics.

UW has determined that we will be targeting 30-50 year old age men and women on the street sports people. Age structure of the U.S. states that 65.9% of the population is between 15-64 years. (World Fact Book) United States consists of Rocky Mountains, crowned with glaciers and its coastline of more than 83,000 kilometers, with steep slopes entrances known as fjords. (Wikipedia, 2006), the U.S. has many islands and islets and transporting a boat is commonplace. This will allow our company the target of extreme sports like-minded people that hike, canoe and ski. Climate is generally cold climate that summer that the sun does not set and the long winter. Basic physical environment of rural countryside. U.S. physical environment, along with climate, are factors that led to the success of our entry product in this market. We are also targeting individuals with security and safety in mind. No company included the possibility of a global surveillance, we include in our jackets. UW is proud that the quality is the industry's first market-jackets, which are not only warm, but functional. UW is a China-based operating company in the U.S.

Internal environment

Consumer sees our strength, reliability, availability, and rapid means of a way to save money. The Internet has made it possible for customers to place orders in record time. The reverse side of the strengths of the garment industry has flaws or vulnerabilities. Each year brings new fashion update clothes, and that new found tissue that is always searching for what will the next generation of clothing in the next multi-million dollar maker. Threats to external factors, which may represent a business or industry to the potential harm or failure. Some factors influencing the current of our industry are price increases for materials, fuel, and stiff competition.

We produce a solid, no-nonsense jacket for reliable use outdoors that will also provide welcome security. Nothing in our clothing is designed with any logo, seal or other features that will have the opportunity of offending anyone. Our marketing department has done a thorough study of the Norwegian cultural groups, especially among the Sami and other minority groups, and found that none of our prototype jackets were offensive. We will continue to monitor as we identify new construction and improvements to be sure that we do not cross any socio-cultural barriers.

External Environment

With advance technology and e-commerce often simplify commissioning the majority of companies in the global economy. However, cross-country mountain plains of the United States and has been limited progress in technology in the ...