Business Plan

Executive Summary

The centre proposing will characteristic more than 20 distinct sport from roulette to slot machines. The stage service presents the newest expertise with the best infrastructure. The online sport and casino enterprise is a growing segment. The anticipated development rates display a affirmative dynamic between 80% to 100% for the next couple of years counting on demand of new nationwide and worldwide customers. The affray in this part is powerful but new services will support the achievement of the company. The aim of this start-up is the procedure of an internet-based online casino company. A business with exact information and distinct clientele assemblies has good possibilities to move into a money-making market niche.

Table of Content

EXECUTIVE SUMMARYII

GENERAL COMPANY DESCRIPTION1

PRODUCTS AND SERIVE PLAN2

MARKETING PLAN4

Market Definition4

MANAGEMENT PLAN7

General Manager7

Marketing and Advertising Manager8

Human Resources and Administrations Manager8

Financial Operations Manager9

Security Manager9

FINANCIAL PLAN9

Investment Plan12

Break-even Analysis13

Liquidity Plan15

Earnings Plan16

CONCLUSION17

REFERENCES20

General Company Description

The online casino market has experienced strong growth since its establishment. It is estimated that the gross win of the online casino market has grown from £751 million in 2008 to £2,157 million in 2006, representing approximately 26% of the online gaming market in 2008 and a compound annual growth rate of approximately 42%. In common with other online gaming markets, the United States represents the largest online casino market, with an estimated share of approximately 59% of the global online casino market in 2008. The company wants to become one of the world's leading online casino companies. The company owns and operates several web sites. The main entry and navigation point to the various sites is a single platform. (Korn & Shaffer 2001)

Typical games offered by online casino operators include slots, roulette, blackjack, craps, baccarat and video poker. Customers place bets against the house and the casino games are games of chance with the outcomes randomly generated by computer. The casino software generates a statistical gross margin for the operator. A large number of players are required in order to provide customers with opposing players for the game. The company will experience rapid growth of customers in the next years, but the operating results will be affected by seasonality. The company provides a wide range of methods to pay-in and withdraw funds. Such payment processing must also be quick and efficient while maintaining low levels of fraud. (Kaplan 1999)

Products and Serive Plan

The service is one core element of the business strategy because the market for internet products and services is highly competitive. The company seeks to provide a safe, responsible and trusted online gaming environment through compliance with industry best practice. The additional services create an environment that attracts users and encourages both longer and repeat visits as well as customer loyalty, resulting in a large base of registered members. These services are focused on generating both core business and advertising revenues. Of the total revenue, 10% is based on advertising services. Advertising revenue is linked to the level of traffic on the web sites, so if traffic is less than the level expected by the advertising customers, revenue ...