BUSINESS PLAN

Business Plan

Table of Contents

Business Plan3

Executive Summary3

Objectives3

Mission3

Keys to Success3

Company SummaryError! Bookmark not defined.

Company OwnershipError! Bookmark not defined.

Company HistoryError! Bookmark not defined.

Products and ServicesError! Bookmark not defined.

assistance in management of care received.3

Hair replacementError! Bookmark not defined.

Other Hair Styling and Skin ServicesError! Bookmark not defined.

MassagesError! Bookmark not defined.

Market Analysis SummaryError! Bookmark not defined.

Hair Replacement MarketError! Bookmark not defined.

Salon and Beauty Spa MarketError! Bookmark not defined.

Market SegmentationError! Bookmark not defined.

Hair replacement clientsError! Bookmark not defined.

Salon clients (hair styling, skin care, and body work)3

Target Market Segment Strategy3

Service Business Analysis3

Competition and Buying Patterns3

Hair replacement3

Beauty Salon3

Strategy and Implementation Summary3

Competitive Edge3

Marketing Strategy3

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Sales Forecast3

Business Plan

Executive Summary

Herr Haar is a full service salon dedicated to providing quality services as well as taking care of the whole person.  Herr Haar will be superior to other salons in Anytown because of its unique approach to taking care of the client. With the most innovative advancements in hair replacement and other salon services, Herr Haar will stand out from the rest. Currently, no other business in Anytown provides an adequate solution to hair loss problems. Herr Haar's experienced cosmetologists are committed to filling this niche.

Herr Haar has been up and running since May 2003, but the limitations of the current location make it necessary to move. To achieve our objectives, Herr Haar is seeking a $4,000 short-term (10 month) loan.  The talent and determination of the owner, with 27 years of experience, is sure to make Herr Haar a continued success.

Over the past six months, Herr Haar has seen hair service sales of almost $47,000, or more than $7,800/month. In the new facility, where we can accommodate a larger clientele, we expect those hair services sales to increase to roughly $10,600/month, a fairly conservative increase. We are also opening new revenue streams with the introduction of a massage room, booth rental from other stylists who will lease space in our new facility, and increased direct sales of products we have formerly recommended, for a total 2009 sales goal of $244,000. These forecasts are based on performance of similar salons in the area, and on our research with other stylists and massage therapists here in Anytown.

In the past, hair replacement has carried a stigma for many men. Herr Haar's professionalism and integration of hair replacement into the broader range of hair, skin, and body care will redefine this service in the Anytown area as a necessary luxury for the busy, successful man. To feel and perform your best, you must look your best - and Herr Haar is the first step.

Objectives

Herr Haar is more than just a full service salon providing excellent hair care and quality products, in a peaceful, relaxed atmosphere. Herr Haar will also provide a friendly work environment,  respecting diversity, creativity, and hard work.

Mission

Our mission is to provide skilled services, through talented cosmetologists, that give our customers the dignity and self respect needed to be successful in the world today. We are also committed to offering a range of complementary services for hair styling and bodycare in the same location, to give our customers the convenience of a ...