BUSINESS PLAN

Business Plan

[Name of the Institute]

Project Plan

Introduction

This focal point of the discussion is that the Enterprise Rent a Car wants to open the new branch in the location where it can generate the maximum profit. In the selection of the appropriate location there are many factors that might be involved such as customer satisfaction, employee development and the fleet growth. This paper consists of the detailed discussion of the factors like reasonable set up cost, recruitment of the local people, sufficient parking space facilities environmental factors, and other facility should also be placed in order to attract new customers.

Discussion

The decision for the location of the business is most important because it has the significant effect on its performance. The business always operates from the location which provides the competitive edge. All the decision should be reviewed regularly. If the location of the business is correctly selected then it will generate maximum profit as more customers are attracted and improvement in the efficiency.( Barrow, 2012) Enterprise Rent a car is internationally recognized brand and the largest and the leading rental car company in United Kingdom. The company persuades the branch manager, to take the responsibility for the local operation. There are many rent a car companies which are operating in UK and hence Enterprise rent a car need to break the competitors by focusing on the customer service. As a part of strategy for the growth and expansion in the business of the branch, manager needs to have the widespread branch network. Enterprise should try to locate the branch which must be close to their customers as much as possible. Enterprise before selecting the new location for the branch it should undertake the detailed review. First of all the possible locations should be identified which is done through the anticipation which is based on the existing information for instance the number of the customers which uses the branch currently.

The objective of enterprise should be to evaluate and analyze the business in area and also what the company has missed recently as this company is also operating in the local market. It should set boundary in order to open a new branch in new location that should be aimed to be within six minute drive time for the customers and should be also close to the referral sources for instance vehicle repair centers, dealerships and mechanics. Through these places customer can ...