BUSINESS PLAN

Business Plan for A Cup Above (ACA)

Introduction1

Business Plan1

Business overview1

Vision statement2

Measures to success2

Competitor analysis2

Products offered by ACA3

Market Analysis3

Market segmentation4

Target market4

Marketing strategy5

Promotions6

Anticipating changes7

Cash flow projection7

Conclusion8

References9

Business Plan for A Cup Above (ACA)

Introduction

This report aims to detail out the business plan for a new and innovative potential business. The business is of specialty beverage provider. The plan describes in detail the nature of the business and the business specifications for the business, named A Cup Above (ACA). The plan presents the competitor analysis and market analysis for ACA. It provides a complete detail of the products that will be offered by ACA as well as the targeted market segment and the strategies that will be used to make ACA differentiated from its competitors. The plan presents a cash flow projection for the next three years of the business start-up and the anticipated changes.

Business Plan

Business overview

A Cup Above (ACA) is a specialty brew seller. ACA utilizes a scheme that is innovative to the food and beverage service sector. It offers hot and cold drinks in a suitable and time competent manner. ACA gives its consumers the capability to drive up and ask for their preference of a custom blended freshly brewed coffee, espresso drink or other drinks. ACA is presenting a premium quality choice to the gas station, snack food or institutional coffee.

ACA provides its clients the premium hot and cold drinks, focusing on custom beverages which include blended teas, specialty coffees, and other beverages. Additionally, ACA will provide freshly baked pastries, soft drinks, and other confectionaries. ACA will include drinks for instance frozen coffees, hot chocolate, hot apple cider and more in its menu as per different seasons in a year.

Vision statement

A vision statement is a statement that communicates the ultimate and future objective of any business or program (Anonymous, 2007, pp.41). The vision statement of ACA is:

“To become one of the best customs made beverage provider with finest quality by operating, functioning and growing profitably through careful economic verdicts.”

Measures to success

There are four main aspects for ACA to succeed in its business.

The best offerings: the best customer made drinks with fresh ingredients, the consistent flavour and quality.

The best locations: locations with heavy traffic, apparent and easy access.

The friendliest attendants: friendly, cheerful, professional staff.

The best standing: word of mouth marketing, promotions and advertising.

Competitor analysis

Competitor analysis is one of the best ways for the new businesses to get insight about the customers as well as the ways in which they can take away the customers from the competitors and add value to encourage customers to come back to them (Bennett, n.d., pp.32)

ACA is mainly a coffee retailer providing the custom blended range of coffee and espresso drinks. However, it offers a wide range of other custom made drinks. Therefore, the competition of ACA is not only with the coffee providers or the coffee cafes, it will face competition with various other players of the food and beverage industry. To describe in brief the most common and primary competitors of the ACA are the national coffee ...