Business Plan



Table Of Content

EXECUTIVE SUMMARY1

BUSINESS DESCRIPTION2

Fancy Travel Agency Objectives2

Success Features2

MARKET DEFINITION3

Market Segmentation3

PROPOSED PRODUCTS OR SERVICES4

ORGANIZATION AND MANAGEMENT4

Organization Structure for Fancy Travel Agency4

Fancy Travel Agency Management Team5

MARKETING STRATEGY5

Fancy Travel Agency - Pricing6

FINANCIAL MANAGEMENT6

Selling Price of Each Tour6

Unit Cost Statement7

Cash Budget for 12 months7

Break Even Analysis9

Projected Balanced Sheet10

SOURCES11

Executive Summary

Travelling and tourism has grown in today's era. The interest of people to discover new places has increased as 21st century is considered as an adventurous era. Agents are business people who sell travel services. Tour agencies have offer benefits of low-cost travelling around the world. Tourism in US comprises a wide range of experiences which are built around tourist visits under categories of sport tourism, business tourism, event tourism, study tourism, health and wellness tourism, culture tourism, and adventure tourism. Fancy Travel Agency a new tour and travel agency will be offering quality services with three diverse tours. A depth marketing and financial analysis along with the selling prices, cost unit, 12 months of cash budget using marginal costing principles will be presented.

Business Description

Fancy Travel Agency would be an international company offering an attractive adventure holidays across the globe with several tour services. These services comprises of transport, accommodation as well as advisory services. The vision of Fancy Travel Agency would be “Tour and Pride” and company management would be working on the mission statements i.e. “To offer excellent international accepted tours and travel services to their customers and clients.

Fancy Travel Agency Objectives

Business primary objective is as followed:

A company that will link the culture diversity through managing and creating regional tours.

To offer services in regions which are un-served.

To achieve 10% growth in the first years of operations.

To offer attractive reasonable packages with high quality

To make highly skilled and efficient people to be part of company.

Company management will consist of six young and talented entrepreneurs' graduates from well known university. They have observed increasing demand for tours and travel services in their country and perceive and opportunity for capitalizing niche market (Robinson, 2012).

Success Features

For success, Fancy Travel Agency needs to have the following:

Employees having capabilities to combine vision, financial capability and knowledge on key areas of tour services.

Marketing that is insistent, continuous as well intellectual.

Concentrated Research on tour Market for meeting customers demand.

Serving each customer from different diversity meeting international standards.

Communication Technologies in order to maximize sales.

Market Definition

Market of Tour and travel services comprises of various features that need a higher value and these are not currently accessible (Harvard Business, 2012).

Northern Europe region and America has similar need of leisure travelers.

Travelers in winters and in holidays also need reliability, convenience and destination concerns.

Our company would be offering all these services to the niche market for better customer satisfaction.

Market Segmentation

Fancy Travel Agency would be targeting the local as well international travels along with small part of niche market; Market Segmentation has been divided into the following segment:

15% are of Resident Leisure Travelers

20% are Business clients

15% are Personal leisure Travelers

15% are Seasonal Travelers

Lastly, 5% ...