BUSINESS PLAN

Business Plan



Business Plan

Introduction

In this paper, we will present a business plan on a new company which is going to introduce its energy drinks in the market of United Kingdom. The name of the company is Power Trip. Following is given the business plan of the company. The main target market of the company would be youngsters and adults who are facing with tight work and study schedules and need some energy boosters to cope up with their situation.

Vision Statement

The vision of the company is to capture the market of United Kingdom; especially London, by offering energy drinks of good quality at lower price in terms of keeping the people fit and healthy.

Key Business Concepts

The company, 'Power Trip', is about to start the operation of fulfilling the needs and desires of the target market segment which have not been fulfilled properly. The market segment which the company is going to cater is the one who likes energy drinks. Hence, the main target market would be concentrated on the male consumers since most of the women are not very fond of energy drinks. The people of today's world have a very busy life. The tight work schedules and routines absorb all the energy from a human body. Hence, in order to cope up with this situation, they must have something which may fulfil the energy need and make them fresh instantly (Brede 2010, 1).

On the other hand, there are few products available in the market which may take advantage of this market segment by offering them the similar products. However, the truth is that the competition is not tight in this market and the company has a chance to make its position. Other advantage which the Power Trip may take is the fact that the other products which are already available in the market are offered at higher rates. The objectives of the company are given below:

To maintain strong and positive growth each year.

To achieve a position in the market by using the approach of market penetration.

To reduce the dissatisfaction of customer simultaneously.

To increase the profit margin each quarter by having efficiency and economy of scale.

The company understands the fact that the key to its success is to design and produce the type of products which meet the demands of market. Furthermore, the company have to achieve the customer satisfaction completely. If all of the above goals are achieved, the company will become sustainable and profitable by producing the long lasting results.

Specifics of the Business

The fundamentals of the business are fulfilling the needs of people to be energetic with the world class product at an affordable price. The company takes the needs of its customer as a priority while making any decisions. The energy drinks which are going to be introduced in the market are targeted towards the people who the energy boost to cope up with stress of busy routines. In today's world, every person is having the super charged and over worked lifestyle; however, the youth ...