BUSINESS PLAN



Table of Contents

EXECUTIVE SUMMARY4

Objectives4

Target Customers and Market Analysis5

Positioning, Value Proposition (Benefits)5

Features6

Competitive Products6

Development and Operation Plan7

Financial/Business Case7

Product Schedule8

TARGET CUSTOMERS9

Primary Customers9

Secondary Customers10

PRODUCT DESCRIPTION & POSITIONING STATEMENT10

Business Problem, Product Concept and History10

Key Messages & Main Benefits:10

Features, Functions, & Benefits:10

MARKET DATA, COMPETITIVE PRODUCTS, AND ANALYSIS11

Competitive Products Overview11

Competitive Strengths, Weaknesses & Response Statements11

PRICING11

One Year Projection11

SALES & MARKETING12

Distribution and Partner Programs12

MARKET PLAN12

DEVELOPMENT PLAN OVERVIEW12

Schedule: Gold Month Day, Year12

Strategy12

Systems Development: Special Issues12

Quality Assurance Plan12

Documentation12

BETA13

OPERATIONS PLAN OVERVIEW13

Tech Support13

Customer Service13

Sales Operations13

Manufacturing13

PRODUCT SCHEDULE: MAJOR MILESTONES13

PRODUCT TEAM (ROLES AND RESPONSIBILITIES)13

Department13

OPEN ISSUES13

PRODUCT FAQ13

Business Plan

Executive Summary

Automated digestive system has been developed to provide a comprehensive solution for the glucose that gets out of the system as a result of enzymatic collapse associated with food. The product will make use of the vivo technology to successfully measure the Glycemic Index and will also be responsible for measuring the Resistant Starch. The automated digestive system will provide solution in measuring the blood sugar level as a result of increase intake of carbohydrates. The product specifically aims to measure the impact of available carbohydrate which is the total carbohydrate less the fiber on the blood sugar levels. The product will provide comprehensive coverage of all types of food in terms of measuring the Glycemic Index levels. Starch is the carbohydrate which is made up of massive amounts of glucose. Resistant starch is wide referred as the third classification of dietary fiber ad provides advantages in the form of soluble and insoluble fibers.

Carbohydrates in the form of sugar get absorbed in the body as glucose and provide energy for short durations. Resistant starch stops the digestion process which goes through the large intestine of the body and provides dietary fiber. The automated food system will help consumers in determining their Glycemic Index and measure the resistant starch. This will help consumers to better measure their health and well being. The automated food system will be using the in vivo methods and has the capacity to measure a large sample number. The automated system has gone through vigorous testing under the in vivo method and will provide fully accurate prediction for Resistant Starch and Glycemic Index. The testing for the product has been made using the foods which comprises of our daily consumption intake in the form of cereals. The automated system will offer speedy measurements and is fairly easy to use. The problem with using the in vivo testing mainly comes in the form of the requirement of specialized clinical skills & other adequate facilities required conducting the test.

The automated system will replace the cumbersome in vivo testing procedures and will offer speedy and reliable measurements. The problem with the in vivo testing methodology is that for it to be successful an elaborated process will have to be used. 15 humans who have fasted for twelve hours will be exposed to small quantity of food; they will then have to be tested after 15 minutes for a period of two hours to measure the Glycemic Index. The vision of the solution is that it's ...