Business Plan

Cover Letter

Kara's Coffee Shop determines to provide the perfect coffee drinking experience as well as ambience to all the coffee-holics. It will be promoted as the perfect getaway from life's daily hassles, the perfect point for a quick sip, the ideal location for a date or for reading a book. With a developing interest for top notch gourmet cafe and awesome utility, Kara's Coffee Shop will exploit its closeness to universities and businesses and target students and businesspeople as its potential clients. The aim of the business is to provide its clients with the best varieties of coffee in town. It will complement the coffee with baked goodies such as hot cupcakes, chocolate brownies, assorted chocolates, donuts and pastries.

The shop will be established on an approximately 2,500 square feet commercial plot that is located in the middle of a bustling market. The holders have secured this area through a several-year rent with an alternative for growth. Moreover, they have already offered $120,000 of the needed $180,000 begin-up stores. The remaining capital can be acquired through Citibank business loans. The business has set a realistic target for itself where it aims to achieve an annual income of between $100,000 and $125,000 every year.

S-mart Business Proposal

Vision Statement

Kara's Coffee Shop aims to provide its customers with a wide variety of coffee products at a faster speed and more reasonable price while also serving them an assortment of baked goods that promise to make every coffee-drinking experience of theirs an unforgettable one.

Mission Statement

Java Culture will attempt to make an exceptional place where clients can standardize with one another in an agreeable and unwinding nature while reveling in the best fermented espresso or coffee and baked goods in town. We could be in the business of encouraging our clients to alleviate their everyday anxieties by giving bit of psyche through extraordinary mood, helpful area, well-disposed client utility, and results of predictably high caliber. Java Culture will speculate its benefits to build the representative fulfillment while giving stable come back to its shareholders.

Objectives

Kara's Coffee Shop is being established as a medium-sized coffee outlet that is based on a unique concept. The shop promises to offer consumers the best coffee-drinking experience by offering them various types of coffee along with a range of other baked products under a single roof. For example, it will complement the coffee with baked goodies such as hot cupcakes, chocolate brownies, assorted chocolates, donuts and pastries. Apart from this, the shop will also act as a mini theater where visitors can watch their favorite television programs on a 56-inch Full HD LCD Monitor.

However, what will be unique about Kara's Coffee Shop are not the characteristics mentioned above. When compared with the traditional coffee shops in town, it will be launched as the first coffee shop in town that offers the shortest time to serve the guests fresh coffee and baked foods. This is made possible by the state-of-the-art German coffee vending machine and two high capacity ovens that the owner aims to ...