Business Plan

Business Description

The Background and History of the Business

The corporation that we would be setting up is a British based trading company that trades and sells handicrafts from the India in Great Britain. It is called the Handicrafts Trade Corporation and it will commence its operations in October, 2012.

Handicrafts Trade Corporation is a new organization and it is in the startup phase. Hence, before getting into anything else the corporation set up its vision, mission and stated its values to commence its operations as a formal setting (Birkin, 1994).

The Product & Services

The brand name of the products offered by the Handicrafts Trade Corporation will be handicrafts from the subcontinent especially India. The brand of Handicrafts Trade Corporation will represent and display the rich culture and heritage of the place and also the legacy of customary skills. These handicrafts will consist of all the unique handicrafts products that will depict the ethnicity of the region.

The main objective of the brand will be to produce and deliver high quality handicraft products that will portray the ethnic and artistic diversity of the culture they represent and their traditions. The uniqueness of the brand will be that all of the handicrafts will be handmade. The handicrafts will be made up of various materials which include wood, leather, brass, metal ware, pottery, sculpting, textiles, stone crafts, jewelry and much more. (Birkin, 1994)

Handicrafts Trade Corporation will produce unique and distinct handmade handicrafts that will display the true colors of Indian culture. Since Great Britain is a place of cultural diversity, the brand handicrafts from the subcontinent will capture the attention of the people (Lowe & Doole, 2008).

Core competencies

After a thorough analysis of the current situation in Great Britian, Handicrafts Trade Corporation will have core competencies in the following area. The main objective of the brand will be to produce and deliver high quality handicraft products that will portray the ethnic and artistic diversity of the culture they represent and their traditions. The uniqueness of the brand will be that all of the handicrafts will be handmade. The handicrafts will be made up of various materials which include wood, leather, brass, metal ware, pottery, sculpting, textiles, stone crafts, jewelry and much more.

Business Opportunities

Potential Customer

Target market

The main objective of our company is to offer products to a wide range of customers. We will offer products according to their life style and tastes of people living in Great Britain. We can also target various foreigners and immigrants that live in Great Britain, as it will help us in gaining market share (Bangs, 2002).

Market segmentation

Since Great Britain is a country, where all classes of people live. We will segment our market according to the income level and of the people. Rich families can enjoy products that are unique and made up of unique materials and are expensive. Most of the products will be produce keeping in mind the fact that Great Britain is a country where diverse cultures dwell and most people belong to the middle ...