BUSINESS PLAN

Small Business Enterprise Business Plan

Table of Contents

The Company4

Products and Services5

Legal Structure5

Initial Set-up Cost5

Sources of Funding7

Overheads8

Market Segmentation9

Local Residents and Outlets9

Products and Services10

T-Shirts10

Jeans Wear10

Pricing Policy11

Pricing/Marketing Objective11

Pricing Method11

Impact on External Environment12

Place/location12

Promotions12

Personnel Plan13

Financial Plan14

Strength15

Weaknesses16

References18

Financial Statement19

1.Break-even Analysis19

Break-even Analysis19

2.Projected Profit and Loss21

3.Projected Cash Flow22

4.Balance Sheet24

5.Sales Forecast27

Small Business Enterprise Business Plan

Introduction

Alice Clothing (AC) is an initial set-up of T-shirts and Jeans retail establishment in London in United Kingdom. AC is in believe to get the interest of a routine loyal customer base with its huge variety of T-shirts and jeans products. The company is in view of building a strong market position in the town, due to its partner's experience in industry and sounding competitive climate in the area. AC aims to target middle-to-higher income local residents with products at a price which compete with competitors to meet the demand.

The Company

AC is incorporated in London, UK and is owned and managed equally by its two partners. Mr. Brown has wider experience in marketing, sales and operations, and was president of marketing at Shanza Clothing. Mr. John fields are based on experience in management, accounting and finance including a past experience of being Chief Financial Officer in Mini T-sirt retail stores. The company is looking forward to hire three full-time salesman and eight tailors to handle customer service and routine operations. Their core values lies towards:

Integrity

Quality

Efficiency

Excellence

AC establishes business on principle of integrity with and among all members or team of it. It involves trusting each other for progress. It also ensures that they are providing quality products with different variety in flavors. It is in their core values to achieve total quality in their overall processes while maintaining its price to compete with market. It wants to achieve efficiency in their services in all processes. Excellence in their work is of vital importance

(Tracy B, (2002), pp 100-144).

Products and Services

AC offers a wide range of T-shirts and jeans products, all from high quality imported cloth and material. AC caters to all of its customers by providing each customer T-shirts and jeans products made to comfort the customer.

Legal Structure

It is a sole-proprietor business solely owned by Mr. John and Mr. Brown in equal profit and share ratio.

Financial Considerations

AC is in belief to raise around £25000 as its won capital, to borrow £20000 by the Bank over a period of ten years and grant of £4,000 and £6000 loan by Princes Youth Trust business loan if it is approved. Total investment of AC is up to £45000 to start its proceeding and further £10000 will be earn if grant is approved.

Initial Set-up Cost

It is assumed that £10000 grant by Prince Youth Trust is approved then start-up cost and funding would be:

Table-1: Start-up Cost

Start-up Cost

Amount

Start-up Expenses

Legal

£ 1000

Premise Set-up

£ 10,000.00

Expensed equipment

£ 9,000.00

Others

£ 5,000.00

Total Start-up Expenses

£ 25,000.00

Start-up Assets

Cash Required

£ 10,000.00

Other Current Assets

£ 12,000.00

Long-term Assets

£ 8,000.00

Total Assets

£ 30,000.00

Total Requirements

£ 55,000.00

Sources of Funding

Table-2: Start-up Funding

Start-up Funding

Assets

Non-cash Assets from Start-up

£ 20,000

Cash Requirements from Start-up

£ 10,000

Additional Cash Raised

£ 0

Cash Balance on Starting Date

£ 10,000

Total Assets

£ 30000

Liabilities

Long-term Liabilities

£ 20,000

Grant loan

£ 6000

...