Business plan

Easycredit.com

Executive Summary

This assignment is based on, formulating an innovative business plan for short term financial institution. I have highlighted the primary business activities at the start of the study. Business activity includes; mission, vision and objective of the company. After highlighting the business activities, overall business structure is discussed in the paper. The business plan includes the entire offered product/service list. A comprehensive marketing analysis has been done which is based on porters' five forces model. The sales and marketing strategy is thoroughly analyzed in the business plan. An overview of competitors has been done, in order to know the competitor weakness and strengths. A specialized management team & personnel quality has been briefly discussed in the paper. At the end of the business plan, I have prepared a financial forecast which is based on the industry benchmark.

Contents

Introduction4

Discussion5

Business Activities (objective)5

Mission5

Mission statement of Easy credit5

Vision5

Overview of Easy credit6

Business structure7

Product & services8

Credit policy8

Collection Policies9

Market analysis9

Five forces Model of porter10

Competitors Analysis12

Sales and marketing strategy13

Management team and personnel14

Financial forecast16

Conclusion17

Easycredit.com

Introduction

A business plan is regarded as a formal report which constitutes all the ingredients to run a lucrative business. Recession is the best prospect to produce quality entrepreneurs. For the purpose and objective of establishing a business and bringing a novel and new concept of product or service in the market, a business plan is generally chalked and crafted in order to weigh out the resources and future expenditures that individuals may have for the purpose and objective of creating the best and most effective utilizations of both tangible and intangible reserves (Alter, 200). A business plan embodies a blueprint, a framework, a guideline upon which careful and unanimously agreed upon steps and procedures shall be implemented. These steps and targets will help identify, recognize and diagnose the unrealized opportunities which could benefit one's business and the uncertainties and inconsistencies which may otherwise hamper the completion of business foundation and establishment (Barrow & brown, 2008). For this paper, our prime focus shall be upon some form of business, which is associated with providing loans to the clients at minimum interest rate. Here, the prime focus shall be kept on how a credible plan should be made in order to flourish the new business. The objective of our company is to build credibility by offering low rate interest to consumers with gradual recovery scheme.

Discussion

Business Activities (objective)

There is a purpose of existence for every organization. The business objective has to be realistic, in order to achieve the goals. Business objective of our new business is greatly diversified. The objective of our company is to build credibility by offering low rate interest to consumers with slow recovery method. We want to build hype and anticipation for our offered products by offering low credit rates. We want to build long-term relationship with the customers by providing them time leverage in terms of paying back the credit. Customer satisfaction is the highest priority we will focus on providing the best service to the ...