Business Plan



Business Plan - Aroma Tea café

Executive Summary: It will include the general idea of a business that the Entrepreneur is going to think about

Objectives: There will be a need to define objectives for the business to make a road map for them.

Keys to Success: The success factors must be defined properly by the owner which would help him to set guidelines for the work. In this way, proper criteria will be formed to achieve a satisfactory level of performance in their operations.

Start-up costs for the Business

It is important for the person who wants to open up a tea café to take care of the aspect of generating capital to start up the business. He must make sure that he has enough finance and the ability to bear the initial costs of the business. He can even borrow money from external sources if not having enough money to generate from its own sources. There are some choices for the person to raise capital which are:

Personal finance

Borrowing from family.

Borrowing from friends

Loans from the Banks.

Investors of Private Equity

Support from Business Organizations

Types of Products:

Although, the owner will open a tea café but he will need to keep various items in his tea café to attract maximum customers. Apart from tea, he can keep coffee, biscuits, cakes, pastries, chips and many other snack items. In this way, people would not only consume tea but other items as well. So, the variety of products will be beneficial for the owner this way.

Target Market:

The target market will consist of all the people who are going to buy the products. The demographics, gender, income group and other variables will no matter for the owner. Tea is consumed by almost every people and other products like chips, biscuits, coffee, and cakes are even consumed by many people. Therefore, attracting people towards their shop will not be a very difficult task for them.

Marketing Plan:

The marketing strategy for a Tea café will not require huge investments. However, they would need to promote their tea café through various channels such as in magazines, newspapers, television commercials; billboards and banners would be even quite effective in this regard. Due to large number of competitors, it would be vital to promote their business effectively in order to attract maximum customers. The preparation of marketing plan is required for every kind of business.

Management Affairs of a Business:

The tea ...