BUSINESS PLAN

Business plan



Executive Summary

This is a business plan in which the financing activities are discussed in detail. The company is involved in developing and designing hair product. The name of the company is Henzo. Henzo Company is producing wide range of hair products that are developed by using latest technology.

Table of Contents

DESCRIPTION OF THE COMPANY5

Mission Statement5

Market and Target Customers5

Business Plan6

Nature of Business6

BUSINESS INDUSTRY6

Production6

The Competitors7

Target Market7

Size of the company7

Markets and Customers7

MARKETING PLAN8

Sales Promotion8

Advertising8

Pricing Strategy8

Distribution methods8

COMPETITIVE SEARCH9

Market Segments of the Competitors9

Type of benefits your competition offers9

Reason behind why customers buy from them9

MANAGING PLAN9

Internal Management team9

Ownership Structure10

External Management Resources10

OPERATING PLAN10

Salaries for yourself and staff10

Rent payments10

Utilities/ Phone bills/office supplies11

Storage11

Distribution method11

Loan payment11

Maintenance12

FINANCIAL PLAN12

Register the business12

Obtain Business licenses/Permit12

Know about the Law & Regulations12

Start-up Summary12

MARKET SEGMENTATION15

EXIT STRATEGY17

SALES STRATEGY18

Sales Forecast19

Financial Plan19

Break-even Analysis20

Projected Profit and Loss21

CONCLUSION23

REFERENCES24

Business Plan of Henzo

Description of the Company

Henzo is a company is involved in hair manufacturing products. Our company is based in United States and is working for developing new hair products that can fulfill the requirements of the consumers effectively. The products, which are launched by the company, are designed with the use of latest technology. The company is producing wide range of hair products designed according to the needs and wants of the consumers. Henzo Company is seeking persistent investment for growth of its brands and to maintain a competitive position in the market of hair products as this market is highly competitive in United States. This business plan will point out the value proposition and market segmentation of Henzo Company's products (Baker, 2000).

Mission Statement

To introduce wide range of quality hair products those are highly affordable for all the consumers.

Market and Target Customers

Henzo will be serving the hair products market of United States and the target customers will be both male and female regardless of their ages. Different product range will be designed according to the needs and wants of both males and females.

Business Plan

The business plan of Henzo Company will be based on the market needs and wants of the consumers, as they are the ones who will be buying the products. A business plan is based on the ideas and thoughts of the entrepreneur who is going to run the business activities (Lloyd, 1999). For Henzo Company, its business plan will be based on how to capture the hair products in the United States by providing quality hair products within the reasonable and affordable prices.

Nature of Business

The nature of business of Henzo Company is partnership and the percentage of shared capital is equal. Therefore, the profit and loss is equally shared among them. There are two partners of the Henzo Company Mr. Donald Thomas and Mr. Tom Peter. The capital was shared by them from their personal savings. The business was started with $2 million capital, each one of the partners shared $1 Million. Initially no loan was taken as the business was stared on a small scale (Peter, 1996).

Business Industry

Production

The production of the hair products is based on the market study and ...