BUSINESS PLAN

Business Plan



Summary

This report will provide in depth analysis to start a new business of selling laptop to college students on lease along with installed software packages that student body requires to complete assignments. The business strategy for this type of business is to remain different than other laptop sellers. The company will provide the product (laptops) according to their needs (required software packages). This will attract the customers to high degree because they will find their required product with required software packages. The company has plans to offer electronic devises after six months and increase the product line.

Table of content

Summaryii

Business Plan1

Business Overview1

Introduction1

Competitive Advantage2

Growth Plan2

Business Strategy3

Tactics3

Strategic Issues4

Core Values4

Marketing5

SWOT and critical success factors5

Strengths5

Weaknesses5

Opportunities5

Threats6

Market Research6

Distribution Channels7

Credibility and Risk Reduction8

Management Structure8

Financial budgets and forecasts9

Assumptions9

Assumptions for Breakeven9

Breakeven Analysis10

Assumptions for Estimated Income Statement11

Pro Forma Profit and Loss11

Assumptions for Estimated Cash Flows13

Pro Forma Cash Flow13

Assumptions for Estimated Balance Sheet15

Pro Forma Balance Sheet15

References17

Business Plan

Business Overview

Introduction

In today world, one can easily see the importance of technology almost in every walk of life especially in colleges and universities. The internet has made the world global village which enables the students of colleges and universities to access different type data and research material across the globe. The technology also assists students by means of moveable computers named as “LAPTOPS”. It is a fact that the students of today need to have laptops with them so that they can work anywhere and at anytime. The report will cover business plan for starting up a new business of selling laptops to college students on lease. This idea has a potential to excel in the market because the students usually buy or lease laptops to get their assignment and research reports done efficiently and effectively. It is very important for students to have a note pad with them everywhere so that they can work whenever they find time. Therefore, the primary or potential customers can be categorized as college students. The purpose of the business is to serve the college students by selling them laptops on lease. There are certain software packages that will be installed on these laptops in advance. These software packages will help students in performing the required tasks. The location of the business will be in the form of mobile stall at the colleges and the base of the business will be the garage of business owner. The location will help in getting access to the customers and the base location will help in saving the money as it's is already in owner's ownership. The mobile stall will work as advertising vehicles but in addition to this there will be a website which will also help in advertising the laptops (Bygrave et.al, 2008, pp. 15). Competitive Advantage

The competitive advantage of this business is that it will grab the attention of customers easily because of the location. As mentioned earlier, the location of business is at colleges therefore the customers can directly be tapped. Moreover, the product will also be equipped with required software packages which will again attract ...