BUSINESS PLAN

Business Plan



Business Plan - Persian Cuisine

Vision and Mission Statement

Vision

Ensuring the enrichment of our customer's lives by offering them delicious and healthy cuisine.

Mission

Introducing and fostering a love of delicious and healthy cuisine in the Tyne and Wear area.

Offering the best quality of food and services to customers.

Creating an enjoyable and relaxing environment for customers.

Company Background

Persian Cuisine is a UK based restaurant that specializes in Persians food. The dishes are based on the customer's tastes. The typical customer is either someone who has come with a friend or relative to enjoy some time together, or someone who fond of eating Persian food. Persian Cuisine is a unique business opportunity that will allow combining the excellent taste of Persian foods with the Persian traditions in the UK.

The typical customer is either someone who has come with a friend or relative to enjoy some time together, or someone who is fond of having delicious food with a wide variety. Persian Cuisine, through its customer-centric business model, would make customers' satisfaction is main priority.

Product Description

The product is basically the food items provided by Persian Cuisine. There are varieties of dishes offered by Persian Cuisine for its customers. Apart from pure Persians food items, the Persian Cuisine also offers its customers with a blend of Persian and eastern food.

Marketing Plan

Persian Cuisine uses a model as a decision-making tool, which may also aid in decisions on related marketing issues. For instance, what affect does one promotion have on other food items produced? Or, what happens if the dates on the promotion are altered slightly, to move the incremental sales to other weeks? Also, is the promotion running simultaneously with a promotion run by another division or segment of the company? As managers begin to analyze the impact of marketing decisions on the entire supply chain, these decisions become part of the overall product strategy for the company (Baker & Hart, 1989, 278).

The UK is undergoing various demographic changes that should be well known in order to make the plan as practical as possible. The market for cuisines is on the rise with a number of people getting intensely interested in their tasting some new food items. Figure 1 and Chart 1 provide the information of potential customers and the expected. (Gronroos, 2004, pp 22)

Figure 1: Segmented Market for Cuisines

Chart 1

Projected Year 1

Projected Year 2

Projected Year 3

Senior Citizens

8 %

144

7 %

201

7 %

327

Middle-aged Adults

8 %

144

8 %

230

9 %

421

College Students

20 %

360

35 %

1,007

36 %

1,683

High School Students

64 %

1152

50 %

1,438

48 %

2,245

Total

100 %

1,800

100 %

2,876

100 %

4,676

Strategy and Implementation

The strategy would be based on the fact that there are a lot of potential customers in Tyne and Wear area, UK. These customers must be targeted to avail positive results in terms of profits. The Persian Cuisine must ensure that the pricing, placement and promotional strategies are well aligned to be successful. As competition is intense and the Persian Cuisine is just starting its operations, it must be very efficient and effective with its strategy ...