Business Plan

Table of Contents

Executive Summary3

Company Overview4

Products/Service Plan5

Marketing Plan6

Operating Plan9

Financial Plan10

References15

Appendix16

Executive Summary

A business plan is a working document that sets objectives and strategies of a company with the basic requirements, projects and operations for a specific time frame. The business idea is ensuring the enrichment of our customer's lives by offering them delicious, healthy, best quality of food and creating an enjoyable and relaxing environment for customers. Moreover, introducing and fostering a love of delicious and healthy Chinese cuisine in the area. Golden Dragon restaurant is my proposed first food restaurant. It will offer a variety of Chinese foods including dishes such as Cantonese, Szechuan, Hunan Cuisines and vegetarian that offers a basis for a healthy body: an objective for many.

Vision and Mission Statement

Vision

Ensuring the enrichment of our customer's lives by offering them delicious and healthy cuisine.

Mission

Introducing and fostering a love of delicious and healthy cuisine, offering the best quality of food and services to customers while creating an enjoyable and relaxing environment for customers.

Company Overview

Golden Dragon restaurant is my proposed first food restaurant that will be located in Illinois. Its specialization will be a special menu that puts emphasis on health issues and changed life styles. It will offer a variety of Chinese foods including dishes such as Cantonese, Szechuan, Hunan Cuisines and vegetarian that offers a basis for a healthy body: an objective for many. It will stand above other similar service provider through its exclusive healthful Chinese menu with seasonings and exquisite being perfected to provide attractive and flavorful dishes. The cooks will possess skills to enable establishment of an exceptional eating centre providing Chinese cuisine in Illinois. The restaurant will offer take outs at the grocery markets so; every customer can get a hand on and taste some amazing foods.

Products/Service Plan

Fast food Chinese preparation is quite an innovative field in the restaurant industry. Dragon Golden will make use of highly experienced cooks with experience of more than four years. There major dishes provided will include Szechuan, Hunan cuisines and Cantonese with greater specialization on Chinese cuisines. Meat will be bought while frozen or fresh, maintained and will be cooked to save time upon request. Excess vegetables will be refrigerated to avoid going bad. The products will be offered at a competitive price ranging from 5-11 to cater for different segments of the market through target marketing technique as partially demonstrated below:

Example of Menu

Szechuan

Cantonese

Hunan cuisines

Price (per unit)

5.2

6.5

8.0

Raw materials

2.1

3.0

3.5

Other services

Friendly Staff

Great Foods

Lounging Area

Parking Lot

Marketing Plan

Target Market

On the basis of ages, young people (18-35) are believed to be tightly held in their working places and have a higher affinity for leisure. They are likely to form a major market segment that Golden Dragon will have to give a special focus. To avoid taking much of their precious time, the takeaway meals will be always available and served in white biodegradable bags. These services will be extended to single families too. Golden Dragon will also appreciate the influence that children and youth have on what a family ...