BUSINESS PLAN

Business Plan

Business Plan

16th Street Coffee Shop

Before the opening of the 16th Street coffee shop, and during the first months of operation, it is essential to know one's own business. Word of mouth is certainly a powerful weapon of promotion, but also a well-organized campaign can bear fruit. For example, one can rely on the specialized agencies for the distribution of brochures, business cards, brochures, leaflets intrigued by the potential customers effectively communicating information to the 16th Street coffee shop, and especially it is distinctive and strong quality and taste. Not to forget the billboards and ad on local media (radio, print, television). The advertising is catered to achieve the target market successfully.Marketing Plan

The measurement process is a fundamental aspect of marketing research. The measurement of marketing phenomena is essential to the process of providing meaningful information for decision-making. Issues that are commonly measured are the market potential for a new product, buyers groups according to demographic or psychotropic characteristics, attitudes, perceptions and preferences of buyers to a brand new, or determine the effectiveness of the new campaign advertising. The task of selecting and designing measurement techniques is the responsibility of specialist research. The task of marketing measurement is typically complicated by many concepts or constructs that invade the field of marketing. The marketing plan will help the organization to monitor the monthly and annual sales revenues and expenses. Moreover, it will direct the entire organization to the customer satisfaction and development of different models as per customer needs.Marketing MixProduct

The product brand strategy performed by segmentation of consumers based on demographic and psycho descriptive criteria, which are then broken down by target groups. Based on the structure of needs of various target groups, it is then possible to formulate some solutions to these needs, that is to say, ideas brand. The next step is to verify to what extent the key characteristics of the brand idea correspond to the ideal requirements of the target group compared to the product. It is managed to occupy a dominant position in the mind of the customer in meeting their needs. However, it was demonstrated that positioning a brand based on its unique characteristics is fraught with difficulties. Indeed, the margins for innovation in existing markets are becoming thinner, and competing products resemble more and more the ideal image of a brand in the eyes of the target group.

Place

Depending on the local customers and one can opt for the 16th Street coffee shop located in the centre of a city, possibly within a restricted traffic area and accessible only by those who travel on foot or by public transport. In all other areas, in towns or suburbs, smaller cities, are of fundamental importance to the availability of parking. Since now we move mainly by car and the customer has available parking along the public streets adjacent to or, a private courtyard for customers. Good locations are the main means of communication, with a significant passage of people and vehicles, but also the outlying ...