Business - P&G



Executive Summary

Since 1837, the company P&G has gained extensive experience of how to be close to their customers through brands that make life a little better every day. The company has been enlisted in (NYSE) with a stock price of $69.58 as on October 17, 2012 with a ticker PG. P&G serves more than 55 countries around the globe. The latest financials of the company reveals the revenue of $84 billion with an operating income of $13.5 billion. The sales have revealed that 39% of it belongs to North America region, 19% to Western Europe, 18% to Asian countries, 14% to Central and Eastern Europe including Middle East and Africa and 10% to Latin America. The company provided a dividend per share of $2.14 in the year 2012. The objective of this paper is that companies that are expanding their operations are usually competitive than those operating in the domestic region. Such companies face competition and for that they need in dept analysis of financial statement as well as non financial statement, in other words good audit techniques that comprises of these factors. The approaches that were chosen for audit analysis are Mission & vision Statement, Company Values, Current Position of Procter & Gamble - P&G, PEST Analysis, Porter five forces models, Successful of Factors for strong financial status of P&G, Key Success Factors and Future strategy of P&G. While, analyzing P&G through these approaches, Resource Audit which is the done through the help of the above mentioned analysis has shown that these indicators are much important along with the financial factors. Modern business has now reached a sufficiently high level of development, in which priority is given to monitoring the factors that have a major impact on the successful development of the company. These represent a comprehensive analysis of the external factors that influence the activity of economic entities.

Table of Content

EXECUTIVE SUMMARYI

OVERVIEW OF THE COMPANY1

Focus of the Company1

Financial Highlights1

Business Model2

Company Competitors2

Thesis Statement3

Aims and objectives3

Mission & vision Statement4

CURRENT POSITION OF P&G4

Development Strategies5

Future Expansion and News5

PEST ANALYSIS6

Political Sectors6

Economic Factors7

Social Factor7

Technological Factor7

PORTER'S FIVE FORCES8

Threat of New Entrants - This factor of Potential Entrants is Low for P&G8

Bargaining power of Buyers - This factor is high for P&G8

Bargaining power of Sellers - This factors is low for P&G9

Competitive Rivalry - This factors is high for P&G9

Threats of Substitutes - This factor is Low and medium for P&G9

RESOURCE AUDIT10

Successful of Factors for strong financial status of P&G10

Key Success Factors11

Qualitative Factors11

Quantitative Factors12

FUTURE STRATEGY OF P&G13

CONCLUSION13

REFERENCES15

Business - Procter & Gamble (P&G)

Overview of the company

Since 1837, the company P&G has gained extensive experience of how to be close to their customers through brands that make life a little better every day. Procter & Gamble (P&G) is one of the leading multinational companies who have more than 250 brands in six main classes.

Focus of the Company

The focus of company is to offer branded consumer goods along with the superior quality and improving their potential customer's lives. The operation of the company exits ...