BUSINESS NETWORKING

Business Networking

Business Networking

Introduction

Business networking refers to a method based on the transactional theory of networks creating opportunities for exchanges or donations between professionals. Many entrepreneurs have the same mindset and consider the business network is a more effective method that efforts spent on advertising or public relations. Indeed, this activity is inexpensive and relies more on a personal commitment that the money held by a company. To illustrate, a business network can meet on a weekly or monthly in order to exchange needs and provide references. Besides this activity, members often meet other members face to face to build personal relationships outside the circle. Business networking is to open the Address Book in a frame: Real, that is to say, materialized by men and women in business, for example in meetings, in virtual meetings for business via the Internet on networks such as Twitter or LinkedIn (Oliver et.al, 2007). Business networking is now the modern mixed real and virtual. Scott Allen proposes a definition: "A website business networking allows users to find and achieve the business they want to contact him through references from people they know and in whom they trust.” The process which will used by me to attain my goals my goals would include; Article marketing, Blogging, Utilization of social networking sites, for effective business networking. The outcomes that I would look to achieve through these processes include; reaching out to the new customers, gaining access to the new markets, providing detailed information to the consumers regarding the product and the services by business is providing. Above all, exposing the products of my companies on a larger scale, for the generation of huge profits for the business (Alchian et.al, pp.777-795, 1972).

Discussion

As we know, that business networking is a process, which enables the business to reach out in the market to a large number of new customers and people. This is a medium, which enables a business for exposing its services along with its new products to the audience on a larger scale. In business networking plays an immensely important role in defining the success or failure of the business. It is evident for every business no matter it is small or big, to implement effective techniques of business networking, it does not matter whether you are running an online or an offline business. Following are the list of business techniques that could be employed for successful and efficient functioning of a business (Dennis et.al, pp.67-89, 1996).

Article marketing

This type of business networking is considered to be one of the best ways to make the identity of your business known to others especially the ones who are regular internet users. This type of business networking is done by the creation of interactive articles, which provides the people with all the eminent and detailed information regarding the products along with the services that are being offered by the business. By submitting these articles on various sites over the internet, could highlight your business as a successful online ...