Business Management Capstone

Business Management Capstone

Strong Brands

Brand is an identity of a product, and has a major influence on the choice of the consumer. This is what makes a source of competitive advantage for a product. There is a lot of effort that goes into developing a brand image. The three brands that I think still the strongest likelihood of staying competitive are Coca-Cola, McDonalds, and Google.

Coca-Cola had a brand value of approximately $78,000 million in the year 2012. The brand has been an integral part of global events such as the Olympics and has a consumption of 1.8 billion on ...