BUSINESS MANAGEMENT

Business Management



Table of Contents

Prescriptive schools3

School of Design3

School of Planning3

School of positioning4

Descriptive Schools5

School of Business5

Cognitive school6

School education6

School authorities7

School culture7

School environment8

School configuration (structural school)8

Prescriptive schools

School of Design

Representative of this school is a renowned economist, K. Andrews. Key provisions of the school design have been published in 1982 in his work “Business policy: text and cases” (Blaxill, Mark, 2009). Mintzberg believes that it is "the most common view on the process of forming strategies, not only because it is included in a variety of business courses MBA, but also because he has a lot of space is given in textbooks on strategy and other materials on the subject. Although this approach is usually associated with Harvard Business School and specifically with the early work of Ken Andrews in 1960, Mintzberg believes that "grow legs" is not there. Source he calls early work of Igor Ansoff and Peter O. Selznick in 1950 (Blaxill, Mark, 2009).

School of Planning

Founder of the school is considered to be one of the most famous in the field of strategic management and planning of economists - Ansoff. The main ideas of the school plan were published in Ansoff "Planning for senior management in 1969. The motto of the School of Planning is to anticipate and prepare (Blaxill, Mark, 2009). According to the representatives of this school, "the basis for all actions of the company is driven by its core assumption: Train, as required, with each of the constituent parts and then assemble them according to instructions - and here he result - corporate strategy” (Hamel, 2002).

The assumption that the formation of the strategy is the result of planning, according to Mintzberg, is erroneous. He points to three major erroneous assumptions: that the future can be predicted, that strategic thinking can be no harm to be separated from management and that information, analysis and technology can produce "innovative" strategy. In his view, strategic planning - an oxymoron. Therefore, it pleases, that the School of Planning, is very influential in the 70's, now goes by the wayside (Hamel, 2002).

School of positioning

The main ideas presented in the book by Michael Porter's "Competitive Strategy", which was published in 1980. In his book, Porter argues that each industry has a limited number of strategies. Strategy, in turn, formed the basis of analytical calculations, by occupation a certain position relative to other market participants (Hamel, 2002).

However, according to Mintzberg, sources based on the military concept of the idea that strategy depends on the correct training position, can be traced to the works of Sun Tzu, written in the fourth century BC And indeed many of the conclusions of the School Positioning sound like a "military rule". "If you are in such a situation, you should take the following position." In the field of management consulting classic products of this kind in the set have appeared in the 60's and 70's (Boston Matrix, etc.). Some are even enjoined to take a position without regard to surrounding circumstances (Hamel, ...