BUSINESS MANAGEMENT

Business Management

Table of Contents

Summary4

Business overview4

Introduction4

Current position5

Competitive advantage5

Advantages and Disadvantages of competitors5

Canteen5

Other business5

Growth plan6

The first 12 months:6

In the second year:6

In the third year:6

In the fourth Year:6

Business strategy7

Business aims:7

Tactics8

Strategic issues8

First Year8

Threats8

Opportunities8

In the future8

Threats8

Opportunities9

Core values9

Marketing9

SWOT and critical success factors9

Market research9

Are you Male or Female?9

What is your age?10

How many times do you buy sweets per week?10

Which sweets do you prefer?11

How many drinks do you buy per week?11

What type's drinks do you prefer?12

Do you prefer to have a canned drink or a bottle drink?12

How much money are you willing to spend on both products?13

Distribution channels13

Tactical promotion plan13

Marketing budget13

Credibility and risk reduction14

Skills, experience, training and retention14

Communication Skills14

Strengths14

Weaknesses14

How will I improve my weaknesses?14

Ability to work on your own initiative14

Management & organizing other people15

Confidence in dealing with new people15

Organization and planning skills15

Management systems16

Management Outline16

Accounting16

Cash Flow Forecast19

Contingency Plan19

If the business was to run out of money19

Business Management

Task 1: Proof Reading

Summary

We are VSWM's Affordable Food, we provide our customers with affordable but good quality food products. We sell wide range of products which are popular, high quality and affordable in price. Our business is unique in the area as there are not many shops which offer food that we offer for people within school or around school.

We think that this idea will work, mainly because people like to spend money on products which they can afford and get the same quality which other super stores are selling at premium prices. There are so many customers who are not getting good service around this area and have to go far away to get food of their choice at reasonable price. This customer need gives us a great opportunity to set-up this business.

The current places where the people can get the products include the school canteen and one stop, both of these are charging consumer higher price for the products and are not able to provide wide range specially healthy food. What we aim to do is provide the better choice with lots of healthy foods, and at affordable price.

As a new business, , our aim for the first few months will be to carry a close observation of the customer behaviour, their choices of food and what is most important to them . This can take some time and we may not think to immediately start earning but we are sure that our approach of providing better service will earn a quicker break even for the business.

Our next aim is to ensure that we meet our service levels, we will do this by ensure that all of our products are affordable and of better quality than those of our competitors and customers get their choice with better service.

Finally we aim to achieve a good market share by winning customer satisfaction, which will ensure a long term profitable business for us and service for the local community and customers.

To ensure that we meet these aims we are going to secure an investment as soon as possible, to start our business with right resources at right ...