J Sainsbury (Sainsbury or “the company”) is engaged in retailing services with business interests in financial services and property investments. The company is one of the leading retail chains in the UK. It has a market share of around 16.1% and serves over 19 million customers per week. Strong presence in the UK imparts distinct competitive advantage and favorable market dynamics for Sainsbury, which facilitate revenue and business expansion growth prospects. However, rising labor cost in the UK could impact the company's margins adversely.
Sainsbury was one of the prominent gainers of the increased popularity of private label products. The company has developed strong private brand product portfolio over the years. As of March 2011, around 22% of the 30,000 products offered at the company's stores consisted of own-label goods. Prominent among these lines of products are Basics, an economy range of food and non-food products; and Taste the Difference (TTD), which consists of premium food lines including many processed foods such as readymade meals and premium bakery lines. The other popular private owned brands of the company include Kids, the own-labeled products range for children; Be Good To Yourself (BGTY) products with reduced calorie and fat content; TU, the company's own brand clothing range; and TU Home, offering a range of home products, such as lighting, rugs, and kitchen products. In addition, in FY2011, the company launched more than 5,000 new or improved own-brand products, including the major re-launch of TTD.
Shareholders Value Analysis Model
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The most important and initial step in equity valuation is determination of pro forma financial statements. These financial statements are formulated, on one side, using historical financials of the company and on the other side, as well as prospective growth of the company and their ...