Business Level Strategy of Walmart International

Business Level Strategy of Walmart International

Introduction

In order to have a detailed analysis of Business level Strategies, we have chosen Walmart International as the focus of our analysis. Walmart has been a world leader in providing all sorts of products to its customers. It specializes in offering products at the lowest price. Walmart has been growing rapidly since its inception due to its low cost leadership strategy. Many Organizations competed with Walmart but could not beat it on price (Walmart, 2012).

Walmart not only focuses on the low cost aspect but offers high quality products at the same time. Normally it is assumed that low cost is linked with poor quality products which are not reliable. Walmart rubbished this notion. It has been successful in employing the strategy of low cost leadership. They key to success for Walmart has been the application of this strategy.

Business Level Strategy

Walmart specializes in providing its customers a large array of products at the lowest possible cost. It implements a low cost strategy. It is a low cost leader in the market. When it started operations, it was the first company to offer its customers all products under one roof. The focus of Walmart has been to provide its customers with world class quality at the lowest price. Sustaining the competitive advantage is a vital factor for Organizations. Walmart based its competitive advantage on offering low price to its customers (Walmart, 2012).

When we look at the competition, it becomes notable that Walmart has been able to satisfy its customers on a regular basis. Their focus on felicitating the customer has reaped beneficial results. Walmart has based its processes to felicitate the customers. The main factor for any customer is the affordability factor. Walmart offers economical prices in order to attract and retain its loyal customers.

Their focus on providing world class quality to its customers along with offering the most economical prices makes them a world leader in the market. When customers know that they will get the best possible price along with high class quality products, they would not go anywhere else. The nature of Walmart's products has been standardized. Many world Class Organizations are selling their products through Walmart. There is an attraction for Multinational Organizations as well.

Important features of Walmart's processes have been the focus on value chain practices. It concentrates on generating value through its processes. By continuously increasing the efficiency of value chain activities, there has been cost reduction at a massive extent. No other Organization has the ability to enter into untapped markets instead of Walmart. Not only locally, Walmart has looked to globalize its operations. It has adopted major technological innovations. Not only physical shopping but Walmart has adopted the concept of E-Business as well. Customers can shop on their website as well.

The key to success for Walmart has been its strategic approach. It does not look at the present scenario. Walmart always focuses on having a strategic approach towards ...