BUSINESS IN CONTEXT

Business in context

Business in Context

Introduction

In today's world there is a tendency to increase synergy between people of very different values, beliefs and faiths. More contacts established between representatives of different cultures. At the same time on the basis of cultural differences, misunderstandings and conflicts.

Accordingly, based on generalization and systematization of fundamental cultural component, the categories of value preferences should be designed integral socio-cultural paradigm that potentially determines communicative dialogue of cultures - European and Ukrainian. This will allow the theoretical modelling of communicative acts to achieve adequate response, understanding the causes of incorrect perception, the effects of cultural infiltration of media in the process of cultural interaction. (Byrne, 2000, pp 35-89)

Analysis of leadership in the context of the changing external environment has characterized three main directions. First, the initial development of which started Trompenaars and Hampden-Turner, concerns the management skills of paradoxes in the set generated by the modern business environment. It seems that these authors have touched the important paradoxes, however, have not exhausted their list. To him as an example one could add a pair of "critical thinking - creative thinking." The second area concerns goal-setting. As noted above, ethics tasking business leaders was in doubt due to the recent corporate scandals.

Hofstede (1991) concluded that there are five countries from his cultural values work. Most past researches in assessing the use of culture, the national values framework was developed. The model also incorporates the development of this widely accepted model to describe the cultural values of entrepreneurs. These five aspects of power distance (the degree of inequality between people in a country), collectivism and individualism (the extent to which people in a country more willing to act as individuals rather than members of the group), femininity and masculinity (degree like competition, the values of self-confidence and overcome difficulties, like tender value of life and quality of care is weak), uncertainty avoidance (the structure in unstructured situations preference), and long / short-term orientation of life (for values such as savings, and the persistence of past and present) in the future. (Bodenhausen, 1990, pp. 319)

Hofstede (1996) describes a term habitués as a system of permanent and transferable dispositions (Bourdieu, 1980). In this particular work Hofstede uses the work of Hoppe (1990) relating to Europeans to support his five cultural dimensions. Hofstede indicates that most Europeans cannot understand the daily fight for survival in Eastern Europe. He quotes the Hungarian political philosopher Bibo (1986) as saying:

“One of the most characteristic features of the soul that has been tortured by fear and feelings of insecurity in major historical trauma and injuries is…in this state of mind the individual loses his sense of moral obligations and responsibilities to the community.” (Byrne, 2000, pp 35-89)

Here Hofstede points to one of the major cultural considerations, the potential for suspension of values during times of trauma. For leaders this is an important consideration during times of change and turmoil. Hofstede also adds the fifth dimension, long-short term orientation, to his cultural ...