Business Idea at TGIF

Idea for New Market Segment

Executive Summary

TGIF stands for “Thanks Goodness it's Friday”. They are international casual dining place and come under a unit of Carlson Companies. They have more than 920 restaurants serving in 61 countries besides U.S. TGIF has focused on achieving the top ranking among all the prevailing food chains. They want to create a candid atmosphere for every incoming guest regardless of race, gender and age. This business idea aims to find the viability of executing a new segment.

Vision

To acquire a brand image of highly appreciated and respected restaurant by earning respect from the ...