Business Failure Analysis (APPLE)

Business Failure Analysis (APPLE)

Introduction to the Company

The motto of Apple Inc. “Think Differently”, is an idea which is quite excellently done by the company by developing innovative products and applications which carry on defining the world of computer design. Other computer developers have strived through a number of years to imitate the iconoclastic appeal of Apple's design. However, none of them have been successful the way Apple is. When in the year 1998, Steve Jobs assumed the position of CEO; he redeveloped and transformed the entire firm. The iBook and the iMac product lines have been introduced by Apple for the fundamental computer purchasers and the Power Book and G series computers were introduced by Apple for relatively advanced buyers. Apple is continuously forging ahead in terms of design with the launch of the iTunes Web site and the iPod digital music player for the download and sale of music. Apple, amongst the great competing companies, like IBM, is on the vanguard of a transformation in animation, images, integrating music, and technology (Data Monitor, 2006).

Vision Statement

The revolution in the world of personal computers was ignited by Apple in the 1970s with the Apple II, and in the year 1985, redeveloped the personal computer with the Macintosh. Apple keeps a firm commitment in bringing about the best personal computing experience to the customers, creative professionals, educators, and students all across the globe by means of its innovative software, hardware, and internet offerings.

Mission Statement

Apple Inc. has a firm commitment in securing the natural environment, safety and health of their personnel, global communities and customers where they operate. There at Apple, they realize that, by incorporating firm safety, health and environmental management practices into every aspect of their business, they may impart technologically innovative services and products at the same time as enhancing and conserving resourcing for the generations to come. Apple endeavors to achieve consistent improvement in their safety, health, and environmental management systems, and also in the ecological quality of their services, processes, and products.

Indicators of the Apple's business failure

There are a number of causes behind the failures of Apple Inc. in the late 90s. Some of these causes include the unavoidable consequences of the computing industry's structure, whereas the rest were because of the evitable blunders in the development and execution of the business strategy. The most significant factor in the “near-demise” failure of Apple is probably the tendency of the computing industry to descend toward a unified winning platform for the losers to be ruined. Early on, Apple was leading technologically with Macintosh; however for some reasons, they were not able to make the most of it. With the growth in the population of personal computers and their users, there was very little prospect for even the most proficient contenders for threatening the prominence on personal computers, or even get a firm position in the market. The effects of network had facilitated the Apple II in acquiring success however Macintosh, as well as Apple II, were almost ...