One important implication of the above is that an entrepreneurial ethic contrasts strongly with the ethics codes prevalent in the traditional and current business ethics literature. An assumption of much of the literature is that success according to business criteria and success according to ethical criteria are different things. A consequence of that view is that business is amoral and ethics is something that has to be imported into or grafted onto it--or, in more extreme views, that business is inherently immoral and the purpose of ethics is rein in or restrain business.