Business Environment analysis for UR UMUC Fitness Club

Business Environment analysis for UR UMUC Fitness Club

Introduction

UR UMUC is a fitness heath club which was established in 1980 by Mr. Tom Ellington. URUMUC for exercising has various specialized machinery, and it conducts training classes for martial arts and related aspects. It has separate locker rooms for men and women, snack bar for customer relaxation and interaction, trained attendants and maintenance staff to keep the place in good shape. However, from last 5 years the business revenue is steadily declining and business in on a downturn as the club is unable to comply with ...