BUSINESS ENVIRONMENT

Business Environment

Business Environment

INTRODUCTION

An organisation works as a part of the larger environment. An organisation take input like labour and materials from the environment and gives the output, product and service to the environment. The environment plays a vital role in the shaping of organisation operation and activities. An analysis of the environment is important for an organisation as it helps them keeping tab of the potential changes that may affect them in any way and also it can help an organisation in making strategic decisions. Keeping up with the changes in the environment can help organisations to achieve its purpose effectively and efficiently and satisfy its stakeholders and grow continuously. Global policies and regulations can also have an impact in achieving the overall organisation's purpose (Jain et. al, 2009, p. 5). VODAFONE

An organisational purpose helps the organisation to achieve its goals. The organisational goals are set to satisfy the stakeholders - to attract and retain the stakeholders and be profitable and keep the firm growing in all forms. The basic purpose of any organisation is to satisfy its customer. Different businesses types have different types of customers, for example, for a cardiology centre, the customers will be people with heart and related problems whereas the customers for airlines would be air travellers and companies who needs to cargo their product to other countries. The purpose of the organisation and the organisational strategy is directly related to the organisations' goals (2003, p. 7).

Vodafone group private limited company is one of the largest mobile companies, providing services as voice messaging, data and fixed broadband. As of august 2012, the company's operation were split in three region, Europe, Middle East, Asia Pacific and Africa. Vodafone is headquartered in Paddington, London and is listed in London and NASDAQ stock exchange (www.Vodafone.co.uk).

MISSION

To be the communication leader in an increasingly connected world.

VALUES

Vodafone's values are that they are very passionate about giving customers exceptional customer service. Vodafone is optimistic, proactive and always looking new ways to provide speed (innovation in product and services), simplicity (making things easier for the customer) and trust (transparency and reliability) that are the three things that Vodafone is all about(www.Vodafone.co.uk).

OBJECTIVES

The key organisational objective of Vodafone is to be the communication leader in this highly connected world. The key objective of Vodafone group are: Vodafone plans to stimulate revenues and work on cost reduction. Vodafone plans to innovate and provide its customer with overall communication needs. Vodafone focus is to deliver strong growth in emerging market, which offers significant growth and customer potential (2007, pp. 10).

LLOYD'S OF LONDON

Lloyd's of London is the world specialist insurance market. Unlike many other insurance companies, Lloyd is not a company; it is a market where multiple financial backers, called as underwriters or members, both corporation and individual pool their risk (www.lloyds.com).

VISION

To be market specialist in insurance and reinsurance buyer and sellers to contact trade specialist property and casualty risk.

KEY OBJECTIVES

Lloyd's key objectives are market oversight, international growth and diversification in the priorities countries ...