BUSINESS ENVIRONEMNT

International Business Environment

Table of Content

Introduction1

Company Review (Bakers Delight)1

Evaluating Country Risks for International Investing2

Economic and Political Risk2

Measuring the Economic and Political Risks3

Factors Considered When Sourcing Globally3

The Legal Risks and Considerations When Exporting Goods5

How to Minimise the Risk of Exporting6

Gaining Knowledge about the New Market6

Making Agreement with International Market6

UK Risk Assessment7

Weak contribution of household consumption to growth in 20127

Company investment continuing to slowdown7

Bank depressed lending and rising bankruptcies 8

Strengths8

Weaknesses9

Singapore Risk Assessment9

Moderate Economic Slowdown In 20129

Singapore's strong financial position10

Stable Political Position after the Elections May 201110

Strengths11

Weaknesses11

Recommendations12

Conlusion12

Executive Summary

The topic International Business Environment is defined and being a Business Development Executive the requirements for expanding the business has been researched. Our goal is to expand the current manufacturing and sales (domestic and exports) of the company to new market. Our new focused markets are United Kingdom and India and analysing all the risk factors that will be involved in this process because the company is about to expand its business in new markets and all the markets have different environments, business strategies even though we will be following our own business strategies but when approaching we have to keep in mind the consumers we are approaching to. Different laws and criteria which the country follows.

International Business Environment

Introduction

Firstly understanding the international business environment, it means by the commercial transactions taking place between two different regions which includes (governmental, private, logistics, investments and transportation). Referring to the cross border activities such as transaction of services, resources and goods between nations. Dealing in the economic resources that include skills, capital people etc (n.d, 2012, pg 1). As we are dealing with a multinational company over here we also need to understand the multinational enterprise- having a worldwide approach to production and market, operating in more than one country also known as MNC (Multinational Corporation) or TNC (transnational company). In this assignment we will be discussing the risk factors in order to expand the business in different countries since different countries and regions go by different rules and regulations (n.d, 2012, p22).

Company Review (Bakers Delight)

In 1980, Bakers Delight was founded by the 4th generation baker who is also the current CEO Roger & Lesley Gillespie, together with Gary Stephenson, today Bakers Delight falls among the most successful bakery franchises in Australia; it has over 700 bakeries worldwide with a global turnover of $564 Million in 2011-12. It has 33 bakeries in New Zealand and in Canada it trades by the name COBS bread and has over 70 bakeries. Bakers Delight aim is to keep expanding internationally and keep growing further maintaining its name and quality over ages. Since 31 years they have built a very successful and strong brand with its peculiar image and has created place in the local communities by its loyal customers. As of 2012, behind the happiness of all the customers there lies a bakery operator, 140- specialized supportive employees and approx 15,000 bakery employees which are serving around two million customer every week. Bakers Delight Holding is a member of the FCA (Franchise ...