BUSINESS DEVELOPMENT

Business Development - Module: Understanding The Business Environment (BAM 1100)

Business Development - Module: Understanding The Business Environment (BAM 1100)

Introduction

In today's fast pace of competition, the competition among the competitors have increased to great extent. The increased competition among the competitors in the industries requires the companies to develop and implement such strategies and approaches that can provide them ultimate success and competitive advantage among the competitors in the industries. The competition among the companies has increased due to the rising globalization across the world and due the changing economic pattern of the countries. United Kingdom is also one of those countries that as greatly affected by the recessionary period that came across almost all the western countries in the recent years. The recession period has created the dramatic shift in the behaviours of the customers in the markets of the United Kingdom.

The business companies have to carry out their business activities in any circumstances. The changes in the behaviours of the customers have given tough challenges to the business companies. In order to be successful in the industries, the companies have to operate their businesses by implementing competitive strategies and competitive approaches. The development of businesses also requires the companies to carefully analyse the economic situation of the country because the economic situation of the country has direct and significant impact the performances of the companies.

The following section aims at discussing some of the important concepts of the economics that have direct and significant impact upon the businesses as well as upon the buying and spending behaviours of the customers. But first the introduction to the company in question is discussed briefly as follows.

Discussion

Introduction to the case

TPP is a very small business company that is operating in a small town, Bolzano. The TTP is involved in selling the oriental carpet and providing specialised services such as repair, wash, restoration and dry cleaning to the customers. The company is also giving the services to other peer companies in the town, who do not have the capability to provide the after sales services to the customers. The company was established in the year 2006 and since then the company has made significant improvements in its business. By the year 2009, the company went developed its own website and it went online. Currently the company is operating its business both through online and offline businesses. The company is advertising its products online in order to make the customers aware about the shop. The company is also using its website to respond to the queries of the customers. The customers' feedback over the website has assisted the company to bring positive changes in its business. The implementation of information technology within the business has given the advantage of profitability to the company.

Recently the company has decided to expand its online business operations and has decided to provide the facility to the customers to make transactions online. The company wishes to take order through the online customers and to make them deliver their required ...