BUSINESS DECISION MAKING

Business Decision Making

[Name of Student]

Business Decision Making

Introduction

Diamond Gym is one of the successful private operating in the United Kingdom. Since the inception of the organization in the year 2000, it has been striving to satisfy its consumers with its value added services. Diamond gym targets the consumer segment representing female gender. The organization currently owns more than 30 clubs operating in the United Kingdom and Ireland. The organization offers its services through fully equipped gyms, personal training and over 10 studio work-out sessions per week in order to enhance customer satisfaction. The organization is planning to open a new branch in Brent Cross. Moreover, it requires certain tasks that need to be completed in order to launch a new branch effectively.

Task 1

The Questionnaire

Are you concerned about your physique?

? Strongly disagree

? Disagree

? Neutral

? Agree

? Strongly agree

Due you maintain appropriate diet?

? Strongly disagree

? Disagree

? Neutral

? Agree

? Strongly agree

Do you work out in order to remain fit and healthy?

? Strongly disagree

? Disagree

? Neutral

? Agree

? Strongly agree

How often do you work out?

? Strongly disagree

? Disagree

? Neutral

? Agree

? Strongly agree

Do you think the price charged by gyms in Brent Cross is appropriate?

? Strongly disagree

? Disagree

? Neutral

? Agree

? Strongly agree

Are you satisfied from services of gyms in Brent Cross?

? Strongly disagree

? Disagree

? Neutral

? Agree

? Strongly agree

Are gyms in Brent Cross equipped with latest work-out machinery?

? Strongly disagree

? Disagree

? Neutral

? Agree

? Strongly agree

Do gyms in Brent Cross offer personal training?

? Strongly disagree

? Disagree

? Neutral

? Agree

? Strongly agree

Do gyms in Brent Cross offer studio work-out sessions?

? Strongly disagree

? Disagree

? Neutral

? Agree

? Strongly agree

Are you willing to try services offered by a new gym in Brent Cross offering value added services at competitive price?

? Strongly disagree

? Disagree

? Neutral

? Agree

? Strongly agree

Survey Methodology and Sampling Frame

The survey methodology adapted in this research represents quantitative research design. In this research a self-administered survey is to be conducted from the research sample. The sample of the research would comprise respondents that are availing services of different gyms in Brent Cross and the individuals that are not members in a particular gum but concerned about their physique and health. The survey methodology adapted in this research is justified as quantitative research design is one of the optimal research tactics to be adapted when data collection is facilitated through survey. The data collection tool to be used in this research is questionnaire that will be distributed among the sample for their responses.

The questions comprising data collection instrument have been constructed on likert scale in order to quantify the responses towards particular study variables. The sampling approach adapted in this research is simple random sampling. Simple random sampling is one of the effective sampling procedures in which each individual comprising research population represents equal probability of being selected in research sample. Due to equal probability owned by the individuals in research population, the influence of researcher and element of biasness is eliminated which ensure data validity and reliability. Therefore, it can be stated that sampling approach adapted in this research is ...