BUSINESS DECISION MAKING

Business Decision Making



Business Decision Making

Q1.1, 1.2, 1.3

Marketing Research Plan

Organizational Market Research Needs

It is the two different industries in which Nokia and Apple have been performing for the last many years in their respective industries. Nokia belongs to the mobile manufacturing functions and activities since it mainly indulges in the production of the mobile sets. The main portion of the revenues of Nokia's company is generated from the production of cellular phones in the industry. Though, it also provides the internet services to its consumers, still, Nokia has been the main producer of the mobile phones and has become the industry leader through a proper implementation of its marketing strategies. On the other hand, Apple Incorporation is the leader in producing computers, laptops, notepads and other related items. However, it has also gained a good positioning in the production of mobile phones and Smartphone such as iPhone, iPod etc (Bakos & Brynjolfsson, 2007). However, when we come to the analysis in this dissertation, we consider the mobile side of Apple, which include iPhone and also look at the leading strength of Nokia.

Rationale

In domestic market, Apple should penetrate aggressively to high-end enterprise applications and other consulting service area which will provide large profitable business contracts and significant revenue to firm. However, Apple should not forget their foundational strength of provide quality service and direct communication with customer when growing insistently (Kallio et al, 2006). The two leading companies, Nokia and Apple Incorporation have been taken into account to undertake the research study. The company currently acquires strong market position in both of homes PC and organizational segments (Greenley & Oktemgil, 2006). The strategy of selling directly has helped the company to capture enormous market share. Their products are well recognized and widely used globally.

Research Objectives It is stated in terms of precise information necessary to address the marketing research problem/opportunity. Research objective is gathered from the background information, and it clarifies the research problem and creates hypothesis or research priority. Then quantitative research is used to follow up and quantify the qualitative findings. The objectives of the research are targeted:

To determine if iPhone strategy gives more competitive advantage over competitors,

To discover the extent to which strategy causes sales or profit change,

To observe the relationship between marketing strategy and business success.

Research Methodology

Data Description

For selecting the appropriate literature, two aspects of any publication will be assessed; relevance to our research topic and timing of the publication. In order to ensure validity of the data, only authentic libraries are used including public, private and the online libraries. In addition to physical access, many online databases are also employed for the purpose including, Proquest, Ebsco, Pheonix and so on.

Research Method

A research methodology involves a number of tactics and designs to mold the study according to the selected requirements. A research methodology is a collection of methods that can be used to analyze the data in order to extract useful information. The research method used in this paper will be both Quantitative ...