BUSINESS DECISION MAKING

Business Decision Making



Business Decision Making

TASK 1

Questionnaire

Demographic Information

Name

______________________________________________________________________________

Age

______________________________________________________________________________

Gender

( Female( Male

Data Extraction

On the scale of 1-3, rate the range of product prices for Pimapetard Chilli Sauces.

( Limited ( Fair ( Good

On the scale of 1-10, rate the taste of Pimapetard Chilli Sauces products.

( 1________________________________________________________________( 10

Classify the price of the products at Pimapetard Chilli Sauces.

( Cheap( About Right ( Expensive

On the scale of 0-100, rate the quality of Pimapetard Chilli Sauces.

( 0________________________________________________________________( 100

The amount of money you weekly spent to buy the products of Pimapetard Chilli Sauces.

£_____________________________________________________________________________

On the scale of 1-20, mark the number of new products released by Pimapetard Chilli Sauces.

( 1________________________________________________________________( 20

The products of Pimapetard Chilli Sauces are competent enough to meet the international level.

( Unsatisfied (Not sure (Satisfied (Highly satisfied

The advertisements are highly attractive and forced us to try the products at least once.

( Unsatisfied (Not sure (Satisfied (Highly satisfied

Pimapetard Chilli Sauces should involve in the making of other products so that they can explore them other than the sausages.

( Unsatisfied (Not sure (Satisfied (Highly satisfied

The technology and covering used to present the product is of international level.

( Unsatisfied (Not sure (Satisfied (Highly satisfied

Different flavors introduced by Pimapetard Chilli Sauces are making the difference.

( Unsatisfied (Not sure (Satisfied (Highly satisfied

Survey Methodology

The first preliminary step, the analyst must consider effective construction of data collection tool. The questionnaire is the data collection tool that will be used to extract data representing customer expectations from refurbishment of New Royal Theatre (Fecso, et.al, 1996, pp.114-123). In the current scenario, the below mentioned questions were catered before the formulation of the questionnaire.

The second preliminary step is to initiate effective coding plan in order to encode the data collected through the questionnaire. Data encoding is a process that facilitates data presentation and its analysis. An effective coding plan assigns a sequence of numeric figures to the data that are aligned in a manner that the data collected from the respondents can be categorized on a sequenced scale (Zikmund, 2000, pp.51-58). The coding plan must ensure that the numeric figures allocated to the data accumulated from the respondents is valid and properly aligned. It is a process where the questionnaires are marked directly on arrival at a continuous number. In the current scenario, the variables presented by the questionnaire were assigned different numerical figures prior to the analysis so that effective results may be extracted from the data (Robson, 1999, pp.62-67).

The third preliminary step engulfs the process in which data entry is acknowledged. In this process data in entered in analytical software such as Microsoft Excel or SPSS. There are certain things that must be looked after while data entry process. Nonetheless, there are also certain precautions that must be adapted while analyzing the data through the application of diverse statistical tests. In the current scenario, there were certain questions that were considered while setting up a coding scheme for the data representing study variables.

Primary and Secondary Data

Primary is information about the object of the study, obtained directly from the ...