Business Counseling of Wal-Mart

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Business Counseling of Wal-Mart

Executive Summary

The task of this assignment is to formulate a business plan for any company, and consult it regarding technological opportunities to reach the global market. The Company, which I have chosen is “Wal-Mart”. Wal-Mart is a multinational organization that runs chains of discount departmental stores and warehouse. Founded in 1962, by Sam Walton, the organization has total revenue of around US$ 447 billion, in 2012. According to the Fortune Global 500 list, the company stands at the third largest public sector corporation, in 2012. Wal-Mart also got considered as the world's largest employer, with more than two million employees working in more than 10,000 stores, across 27 countries. The company also got considered as the world's most valuable company, which has a net income of US$ 15.7 billion in 2012. Currently, the company is leading under the Chairmanship of S. Robson Walton, and Mike Duke is the CEO of the organization. The mission of Wal-Mart is to provide the better live to the people, and fulfill their purchase needs at most subsidized prices. As the slogan of Wal-Mart suggests “Save Money, Live Better”.

Wal-Mart always considered business and societal ethical responsibilities as the greatest concern. The “Live Better” initiative of the organization is helping common people's lives through low cost availability of commodities, which eventually help people in saving money and stretch their pay checks, and live a better life with their families. In this economically constrained society, where economic conditions are getting tighter, Wal-Mart is quite devoted to fulfilling the needs of the citizens at very subsidized rates. The company is taking social and business ethics beyond compliance. Wal-Mart always focused on helping people live better, this policy apply not only for the customers, but also for the workers and other associates, who got attached with the operation and production of Wal-Mart and its products. The company also team up with its supply chain intermediaries to provide them dignity and to raise the standards of supply chain practices across the globe.

Wal-Mart deals in thousands of products, of almost all different categories. From Electronics, Furniture, Apparel, Jewelry, Sports, Auto, Homecare, Personal care, Pharmaceutical to grocery, toys, games, movies, books and gifts; it can fulfill your every in store retail purchase need. The company was doing great business in since 2010. In the fourth quarter of 2011, Wal-Mart is the ninth most valuable company of the world. In the second and third quarter of 2012, the company stands at fifth position amongst the world's most valuable companies, by Financial Times Global 500.

Technological Opportunities

Wal-Mart has a wide range of product to offer; thus there are various technological opportunities available to Wal-Mart that the organization can avail to expand its business furthermore. Though, Wal-Mart already working in more than 27 countries, under different names the company is operating more than 10,000 stores. The company has a strong portfolio of technology utilization, but the advent of new media has further expanded the limits ...