BUSINESS CONSULTANCY REPORT

Electronic Supplies Business Consultancy Report

Table of Content

Electronic Supplies Business Consultancy Report3

Introduction3

Section 1: Competitor survey (a)3

Amazon3

Agro3

Catalog Merchant Manufacturer4

Section 1: Competitor survey (b)4

Section 2: Intellectual Property (a)6

Section 2: Intellectual Property (b)6

Section 2: Intellectual Property (c)7

Section 2: Intellectual Property (d)8

Section 2: Intellectual Property (e)8

Section 3: Privacy and data protection (a)9

Section 3: Privacy and data protection (b)9

Section 3: Privacy and data protection (c)9

Section 3: Privacy and data protection (d)10

Section 3: Privacy and data protection (e)11

Section 4: Advertising and marketing (a)11

Elements of marketing communication mix11

Section 4: Advertising and marketing (b)13

Two models of communications13

Criticism15

Consumer Buying Decision-Making Process15

Section 5: Professionalism and ethics (a)16

Section 5: Professionalism and ethics (b)17

Section 5: Professionalism and ethics (c)18

Section 5: Professionalism and ethics (d)19

Section 5: Professionalism and ethics (e)20

Electronic Supplies Business Consultancy Report

Introduction

B2C is a concept according to which companies sell directly to consumers. These companies gain from the fact that they have created awareness and people know the company quite well. Selling online is a tough job and is a challenge because there is huge risk involved because the customers are not able to see the product for themselves until and unless they receive it. The company has to ensure that it is able to create a positive image of itself in the eyes of the customer and most importantly, is able to maintain it. This means that the company will have to work very hard in order to ensure that it gains sales and does not lose customers. This is the reason, it is important for the companies to ensure that they have the proper strategies for making their business successful.

Section 1: Competitor survey (a)

Amazon

Amazon is a great example of a solely online retailer commonly known as e-tailer. Operating online makes very easy for the company to reach its customers and ensures that it has a large customer base. By operating online the company makes sure that it provides the customers what it needs, and has the right set of products for every customer. The company gets income from selling products online by ensuring payments from PayPal and Visa and Master Cards. The company faces tough competition from companies like eBay and Barnes and Noble Incorporation (http://www.amazon.com/). The company is smart enough to compete with its competitors by introducing creative strategies, and by ensuring that the company has an excellent reputation so that it does not lose the confidence of the customers. The biggest advantage that the company has by operating online is that it can reach people in every corner of the world. The large customer base has made it very easy for the company to gain more than the other companies.

Agro

Argos is an example of the business model of bricks and clicks. This model is one in which companies have online operations, as well as, physical stores. It provides customers ease to shop online or to shop from the physical store. This is the easiest way of doing business as compared to other business models because it helps companies in performing ...