BUSINESS COMMUNICATION ANALYSIS

Business Communication Analysis



Business communication analysis

Marketing Communications

The concept of integrated marketing communication is very broad and important concept utilized in managing and illustrating beneficial relations with the shareholders, consumers and employees and transferring a consistent message to deliver rational. The highest effect of communication to the extent that organization and its products in the relation. The person who is involved in doing marketing communication in China should be controlled for the observation of the stages, in order to deliver the success of the approach. Hence, the purpose of integrated marketing communication is the simplicity of the message, and the use of various online and offline communication means by improving the potential of the company so as to send the right message to the right customers at the right time and place (Briggs 2005, 81).

Two models of communications

Shannon and Weaver

Shannon's model is represented by a scheme made up of five elements: a source, a transmitter, a channel, a receiver, a destination. Within this model include noise, which brings a certain disturbance. In 1948, Shannon and Weaver launched a mathematical theory of communication, while almost Laswell, made his formula of five elements. This is a model of communication. It is an information theory based thought of cybernetics, which is the study of the functioning of machines, especially the electronic machines. When speaking of Shannon information, it is a term with a completely different sense than we normally attribute to it (bringing us daily news print, radio and TV). For it is a quantifiable unit that takes into accounting the content of the message (Kim 2004, 31).

Source: the initial emitting element of the communication process, producing a number of words or signs which form the message to convey.

The transmitter: technically, this is the one that transforms the message issued in a set of signals or codes that will be suitable for transmission to the channel manager.

The channel is the practical way to carry signals encoded by the transmitter.

The receiver: Also here is the technical receptor, whose activity is the inverse of the transmitter.

The recipient: he is the true recipient to whom the message is intended. It will be the person who runs the phone call or set of people hearing radio or TV.

Noise: it transfers the message in varying degrees the signal during transmission.

Laswell Model

Laswell is one of the authors considered the father of communication, or rather the father and the initial media.

WHO! Control analysis

THAT! Content Analysis

CHANNEL! Media Analysis

WHO! Audience analysis

EFFECTS! Effects analysis

The issuer is born wanting to control the media, thus the hearing and; therefore, the effects. Laswell attempts to define the object of study within the field of mass communication. When confronted with the study of mass communication need to know the content of what we want to analyze. This study raises another study of the media. The receiver is itself another object of study and analysis. Finally, the study of the effects is necessary to understand the objectives of the Communication ...