Business Communication

Activities of Business Communication

Activities of Business Communication

Introduction

Apple Inc. is considered as one of the greatest technology companies. Apple Inc. is also known as Apple Computer Inc. It is a multinational corporation which is headquartered in Cupertino, California. This multi national organization sells, develops and designs consumer electronics, personal computers and computer software. The well known products of Apple Inc. include the iPod (music player), iPad (tablet computer), iPhone (smartphone) and Mac line of computers. This organization also designs software. These software may include the operating systems of iOS and OSX, the media browser of iTunes, the web browser of Safari and iWork and iLife production and creativity suites (Ogrady, 2009, pp. 41-44).

The secret behind the success of Apple Inc. is its strong and qualitative business communication. It is often observed that business communication plays a vital role in the progress and development of any business. Effective business communication may enhance and increase the productivity of the business. It may also motivate the employees of any organization to work with more enthusiasm and spirit. Business communication may also help the people to understand the culture of business. Reports and surveys demonstrate the fact that, effective and efficient business communication is the main reason behind the success of Apple Inc. Ogrady, 2009, pp. 41-44). The proceeding paper demonstrates the business communication of Apple Inc. The paper also demonstrates different communication activities in Apple Inc. The effectiveness of this communication is also elaborated in the proceeding discussion. The proceeding discussion also describes the business culture of Apple Inc., by the help of communication activities.

Discussion

Apple Inc. is considered as one of the most well known organizations. Apple is considered as one of the greatest manufacturers of electronic goods, computers, laptops and mobile phones. It has truly revolutionized the technology of mobile phone and computers by introducing iPhone series and tablet PCs. The strategy of the company is to expand and enhance its market share in the industry of personal computing by expending and developing its latest related businesses including Apple Business Systems and Personal Interactive Electronics (Ogrady, 2009, pp. 41-44).

According to the annual reports of Apple Inc., effective and efficient business communication is the main secret behind its success. It is a fact that communication plays a vital role in the development and progress of business. The term business communication is referred as the effective communication that promotes organization, service or product (Guffey & Loewy, 2010, pp. 600-602).

The entire business communication of Apple Inc. incorporate several aspects including event management, employee engagement, interpersonal communication, reputation management, community management, corporate communication, public relations, advertising, consumer behavior, customer relations and brand management. It is directly related to the areas of technical communication and professional communication. The business communication of Apple Inc. may also incorporate various media channels. These media channels may include word of mouth, ambient media, television, radio, print media and internet. Business communication is the term which is also referred as the internal communication (Guffey & Loewy, 2010, ...