Business Client Marketing Plan



Business Client Marketing Plan

Introduction

There is a marketing plan proposed for the food company based locally in the United States of America. The food company is registered with the name of King Burgers. The company is aiming to cover all the regions in the United States and competing with international brands like Mc Donald's KFC, Hardees and other food companies. The food company of King Burger is working from last 10 years and highly considering the demands of their customers. Due to their positive approach of marketing the food company is gaining strength in the local market day by day. In this paper there is a detailed study of marketing strategies and implications keeping in view the demands of their business client.

Business clients

There is a specific range of business clients for the food company of King Burgers. It has been observed that students are more inclined towards the fast food items which are presented in the restaurant chains of King Burgers. More likely, the food company of King Burgers is aiming to check and fulfill the demands of their customers which are very much necessary to at the highest most level. It is very much necessary to analyze the demands and needs of the customers. In order to meet demands and needs of the clients there is a dire need to formulate a strategic marketing plan which includes certain mission, vision and objectives which are discussed further.

Mission, Vision and Corporate Objectives

The mission of King Burgers is to server maximum numbers of customers with limited menu of fast food with aim of providing an appetizing hot and nice clean environment and maintaining affordable prices. The corporate vision of King Burgers is to dominate in the local fast food industry with best services and maximum customer satisfaction. To be recognized by every customer, employees, competitor, investors, and general public by innovation in promotions and creativity.

Lastly, the management of King Burgers aims to anticipate the changes in the industry and developing effective strategy for adapting those changes. Among the corporate objectives and goals of King Burgers, the first and foremost aim is to achieve 100% of the total customer satisfaction every day in every restaurant of King Burgers around the United States. Secondly, the company wants to increase their market share and market benefits by providing and contributing socially and economically with different states where they are operating and ...