Business Case for Diversity



Business Case for Diversity

Introduction

This business case is related to the diversity and the perverse practice of the matching employees to the customers. It has been considered by the organization that customers and employees should be of the same level, as it will lead to the increase productivity and profitability. Organizations go for the discrimination when they have to deal with the external factors like legal and moral factors.

Discussion

Workplace discrimination has been a major concern by the majority of the organizations. In order to prevent the rights of the customer, civil right act was passed in the year 1964. After the passing of this law, the equal rights were provided to the employment opportunity. This opportunity was regardless of race and colour and other discriminations like on the basis of sex and national origin etc.

It was observed that after the implementation of the legal developments, the discrimination and inequalities has decreased to a certain level, but even then there has not been complete elimination regarding the employment discrimination. There is an idea that states that employers look for the employees which have the similar characteristics according to the customers. The reason is that it has been concluded that the productivity increases because of this Guidroz, A. M. (2008).

Linking of the employee's diversity to the customer diversity is key concern for the industry. The advantages of the diversity can include the access to a broader pool of the candidates that can be potential for the company. Because of the diverse employees, the ability of the company to relate to diverse customer increases. Because of the diverse workforce, it becomes possible for the employees to increase the productivity (Jules, C. 2007).

By matching the retail employees for the better understanding with the community residents, it becomes possible that the employees can relate to the customers. But the idea is that in USA legal mandate is necessary for the employers. The company's example state that African Americans were selected at higher rate than the comparable retailers. The section discussed the retail chain that has been selling the tangible goods to individual customers.

Matching of the advertising employees to target market where the intangible services were provided to the customers. The African American had worked in the industry but studies show that their representations were not that high. They were expected to represent only 9.7 % of the professional employees.

Another business case includes the studies which did not support the diversity. The step that was considered important was related to the workplace culture where all of the employees get equal rights and opportunity. That is how the diversity can be used for a positive purpose. Cultural competencies can be addressed by providing the trainings to the employees. For the monitoring system, motivation of the employees is also of key concern (Guidroz, A. M. 2008).

The application of these lessons is important outside the USA. Because US is facing the dynamic diversification in the management, legal and social context regarding this ...