Business and Strategic Management

The Strategic Management of KEPAK and Business Environment

The Strategic Management of KEPAK and Business Environment

Executive Summary (findings and conclusion)

Findings

The results have found that the company has rather satisfactory performance within Ireland, and has relatively improved international revelation. However, still the company has not been managed to completely reconcile in the international market (Webb, S. 2011). The business strategy of the company is intelligent, as it deals in both raw and processed products of meat that provide convenience to the customers. The company has strong distribution channel, and also has better image in the minds of inhabitants. But there are few loop holes, which are need to be catered to further enhance the perception of the organization. The involvement of international players in the local market has seriously threatened the market share of Kepak.

Conclusion

The paper has critically made me understand the strategies of management and business in the professional market. This case study of Kepak has helped in understanding the actual marketing practices, and the application of various theories that has further elucidated my concepts. This research has revealed that how Kepak is operating and competing within the national and international market, with extensive pressure of competitors, economics and financial factors.

Aims & Objectives Of The Paper

Strategic management, strategy development, implementation, outcome evaluation are the major ingredients of strategic management. The major contents of strategic management are (planning, organization, coordination, guidance and control) . The main aim why organizations adopt strategic management practices is to make the operations aligned with their strategic goals. On the other hand, it is necessary to attain their core competencies.

Introduction

This report provides a review of the strategic management of KEPAK and its business environment, the report goes on to examine KEPAK business environment by connecting the PEST (LE) analysis to Porter's five forces theoretical framework in order to come up with a dynamic set of analyses that are related to its industry followed up by an assessment of the most relevant success / survival factors, the report goes on further to analyse KEPAK's business strategy based on the resource theory model of VRIN such as the value , the rarity , inimitability , and non-substitutability in order to discover the most competitive advantage of the resource competence base , its goes on again more further to analyse their inbound logistics , operations ,outbound logistics , marketing and sales , service based on Porter's value chain analysis in order determine how KEPAK create value for its customers.

2. Pest Analysis (Industry and Business Environment) and Porter five forces theory

As per the given case of Kepak, the company has no political and governmental pressure in terms of any taxation policy, labour law or any other environmental or trade restriction. In the second decade of 21st Century, the economical condition of the Ireland has got relatively stabilized, which has helped businesses to perform effectively in the running economy (Ireland Food & Drink Report - Q3. 2009). From social perspective, the inhabitants of Ireland are more interested in convenience ...