Business and Society

Business and Society

Summary of the 'A Brawl In Mickey's Backyard'

The case study discuses some important backend issues related to the Disneyland Corporation. This case provides an insight into the appearance of Disneyland as a corporate giant which was previously famous only for fun and entertainment. The problem arose when a developer in Anaheim named Sun Cal offered the Disney land to buy around twenty six acres of the land near Disney for expansion in residential purposes of the workers of Disneyland who were facing severe issues regarding the high rents and accommodation problems. However, Disney land refused ...