BUSINESS 448

Business 448

Business 448

(i)

Pepe needs to position itself strongly and effectively for the purpose and objective of standing out in the market. There are several rules that could be applied in this regard that would attempt to improve the current customer clientele. The major issue that Pepe faces is the weakness of the overall strategy (Myers, 1984).

The first and foremost characteristic that is required for a successful strategy is uniqueness. In order to understand and comprehend the whereabouts of how far and wide a strategy can work, entirely depends upon the purpose and objective of formulating a strategy. An improved or ...