BUSINESS

Strategic Business Functions

Executive Summary

The effective as well as efficient business management approaches are the key to success for any organization. This paper has conducted the marketing management and human resource management analysis of the Tesco organization. The in depth analysis of the Tesco's strategic marketing and human resource management system has shown that the organization develops and implements effective and efficient plans so as to attain its business objectives.

Introduction1

Brief introduction to strategic marketing management2

Brief introduction to strategic human resource management3

Introduction to Tesco4

Strategic marketing management analysis of Tesco5

Strategic human resource management analysis of Tesco7

Impact of human resource management and marketing functions on other business functions9

Conclusion10

Recommendations10

Strategic Business Functions

Introduction

In today's fast pace of globalization, the competition among the organizations in every business industry has increased to great extent all around the world. The organizations are becoming more focused towards the implementation of effective business strategies. The increase in the competition among the competitors has caused the organizations to carry out various effective business approaches and strategies. The organizations are implementing various effective strategies and approaches in order to get the large number of target customers and to get the competitive position among the competitors in the industries (Kotler, P, Keller, K L, Ang, SH, Leong, SM and Tan, C., 2013, pp. 254). The organizations develop their strategic plans and strategic approaches to achieve their long term and short term goals and objectives (De Toni A. and Tonchia S., 2003), pp. 957). In every business organization, there are a number of functions that are performed. The most common departments in every organization involves marketing, finance, HR, supply chain, manufacturing and many others depending on the type of business of the organization. For any organization, the marketing and human resource management department is very essential. The effectiveness and the efficiency of these two departments affect overall performance of the organization and affect its growth and profitability. Therefore, the business organization develop enhances marketing management and human resource strategies to attain their ultimate short term and long term business goals.

The following section aims at discussing briefly the strategic marketing management and strategic human resource management concepts and later the in-depth analysis of the Tesco's strategic marketing and strategic human resource management strategies will be discussed. The analysis will show us that how the organization is sustaining in highly competitive environment with its effective strategic marketing and human resource management approaches.

Brief introduction to strategic marketing management

The effective and strategic marketing management has major impact upon overall image of any organization. Along with the management and operations aspects, the marketing has also great influence upon the overall success of the organizational performances and upon the reputation of the organization. The increased profitable and increased sales of the products and services as well as the profitability of the organization depend upon the way the business organizations manage their marketing activities (Michael A. Hitt, Duane, R. and Robert E., 2009, pp. 250). The organizations that carry out marketing activities while keeping many marketing and advertising aspects under consideration, tends ...