BUSINESS

Case Study of Snow Brand Milk

Executive Summary

Snow Brand Milk is characterized by a massive milk contamination scandal which has significantly impacted the company's performance over the years. In addition, the clientele of Snow Brand Milk has also decreased over the years because of the after effects of milk contamination scandal. We have looked to design a comprehensive SWOT analysis as a planning tool which augments our efforts in designing the solutions for Snow Brand Milk. Snow Brand Milk has a variety of diversified products in its portfolio as well as thus needs to assign priority on each segment so that all of the segments can align with the competitive advantage. All scandals have different types of intensities as well as thus have varied impacts on the company's image. The stakeholders need to be involved in the drastic measures to be implemented as well as thus need to be convinced on the different reform measures to be implemented. The role of public relations is immense in the case of Snow Brand Milk as the level of customer confidence as well as trust needs to be reposed again. The ramifications arising out of such scandals must be addressed on an immediate basis since they would always have a negative impact on the organization in the long run.

Case Brief3

Introduction5

Problem Statement7

7 S Framework11

SWOT Analysis15

Solutions20

Recommendations21

References22

Chapter 1

Case Brief

The case understudy relates to the milk contamination scandal confronted by Snow Brand Milk Products Company. The point of this paper is to talk about the suggestions going out of this case as well as to propose certain results that adequately re assembles the lost market notoriety. Milk contamination is a standout amongst the most dubious issues being confronted by a larger part of the dairy organizations as well as therefore need to adjust to the present day patterns as well as guidelines for adequately looking after the needed models. Snow Brand Milk Products was hampered by the development of this scandal as well as accordingly requires uncommon exertions since the trust of clients is currently shaken.

They might not be eager to believe the organization again in prospective with respect to their products as well as services. A major upgrade is instructed to adequately manage the gigantic suggestions as well as implications on account of Snow Brand Milk. This research not just intends to give the answers for Snow Brand Milk additionally to include in a protracted examination for effectively getting into the profundity of the issue. It is to be broke down who was included in the occurrence as well as why such a disclosure couldn't be investigated prior. Since there has been a gigantic stun to clients, above all else their trust must be restored as the organization's prospects might be hampered to an extraordinary degree. This paper might look to utilize arranging apparatus, for example SWOT investigation so as to give a bearing to the organization concerning the primary issue that is milk ...